Account Relationship Manager
British Council - Saudi Arabia
Total years of experience :22 years, 5 Months
• Relationship owner of over 75 clients including Ministries, Universities, Schools, and Govt. sector clients which are contributing 12K+ tests & revenue of 1.2M GBP & maintaining BD dashboard to manage the activities.
• Enhanced the reach of IELTS in outreach areas in KSA to enhance IELTS volumes & Market Share.
• Built partnerships with reputed organizations and launched CD IELTS in Arar, Abha, Buraidah & Hafr al Batin
• leading on developing and implementation of a cross-functional schools RM and growth strategy, which covers both schools and UK boards. I attached 9 new schools in this short span of time & implemented Salesforce CRM
• Achieved a sale of 22, 456 IELTS tests with 8% growth in sales volume and generated additional revenue of 1.74 Million Saudi Riyals in first year of my role in KSA
• Sold both Aptis and IELTS tests to Ministry of Education generating revenue of GBP 275, 000
• Inked contact with Public Investment Fund for Aptis tests generating a revenue of GBP 75, 000
• Implemented a new sales channel for B2B customers in Saudi Arabia generating additional Revenue of GBP 160, 000 in first 18 months
• Negotiated and signed IELTS venue agreements with B2B Channel partners in my region that brought efficiencies to the business and reduced IELTS venue cost to 20-25%
• Achieved 20% growth in exams business for an additional revenue of PKR 36M
• Raised the market share from 51% to 60% with annual growth of 3% in market share.
• Being a manager of the largest region, I actively contributed in designing the revamped strategy for IELTS channel partners that contributed 42% growth in channel partners, 20% increase in the sales volume with additional revenue of GBP 6.9 M.
• Led and managed the team of 5 staff members who were geographically spread
• I successfully monitored and controlled the allocated budget for B2B IELTS business in my region.
• Led and motivated sales team to generate sales to generate sales volumes and expand the market in B2B segment
• Appointed 3 new dealers who generated a revenue of PKR 2.5M per annum
• Achieved 15% growth in sales through new segments
• Designed and implemented credit Policy and reduced receivables by PKR 10 M
• Introduced new product line generating additional revenue of PKR 2.7 M per month
• Identified 5 new customers in paints segment generating a sale of 10 Metric tons per month with revenue of PKR .27 M.
• Generated a sales volume of 800 Ton/Month for a revenue generation of Rs. 100 Million per month and volume share of 70%
• Designed and implemented credit policy and reduced receivables by 60%
• Signed the first ever country wide deal in industrial business with Coca Cola Beverages Pakistan Ltd. for supply of LPG as a fuel for FLTs at their six plants using FLT Cylinders.
• First ever received the upfront installation cost from clients that drives to a policy decision to receive the installation cost from all new customers.
• Business planning and annual budgeting to exceed sales and revenue targets
• Led and managed sales team of 4 Business Development Executives
• Always a high performer. Received two times biannual salary increments in SHV
• Management of 55 distributors & their 500 sale points with sales volume of 10, 000 MT/month in my region
• Achieved monthly sales volume targets through B2B business and added 300 MT/month of Bulk volumes
• Ensured implementation of company’s HSE standards at customer’s installations
• Explored untapped industrial areas to develop the bulk business and signed LPG supply agreements
• Development of new distribution setup in the region according to the expansion plan of the Company
• Started and Operated company operated depots (Faisalabad & Chichawatni)
• Direct Sales from company operated depots to increase SHV’s Gross Margins
• Successfully managed all the operations without any inconsistency in stocks, inventory, and cash handling
• Developed new channel partners & retailors network and enhanced the sales volume of Gas Centre from 100 MT per day 150 MT per day in first 6 months
• Introduced Home Delivery services that contributed to develop a new segment for depot and developed the monthly sales volume of 5 MT in this segment
• Successfully managed the administrative matters of the Gas Center including security and safety of depot
• Develop Strategic plans and programs for APOLLO services
• Marketing research and competitive analysis
• Develop and Implement Marketing Strategies of the Company
• Develop the distribution system of the company
• Development of Branding, Advertising, and Promotional Activities
• Providing Marketing Support and Product training to dealers and retail sales personnel
• MBA (MIS) from Department of Business Administration, Bahauddin Zakariya University Multan.