Management Executive-I
Pak-Arab Refinery Ltd
Total years of experience :24 years, 4 Months
Marketing and Commercial
• Proposed innovative marketing ideas.
• Devised strategy for the sale of fuel products through independent agents for expanding the sales with reliable cash flow.
• Developed and handled marketing campaigns and budgets for the sale of fuel products in different industries and market segments.
• Identified new business and product development needs based on customers’ feedback.
• Planned and implemented sales forecast on monthly basis.
• Conducted market research regarding the price of fuel.
• Representing the organization at trade exhibitions and industry events.
• Advising on forthcoming products development and discussing special promotional schemes and incentives.
• Gaining a clear understanding of customer’s businesses models and requirements.
• Prepared monthly progress reports.
• Trained all incoming sales team members.
Corporate Affairs (Administration)
• Coordinated work between Federal departments pertaining to company’s issues and policies.
• Maintained close follow-up with the federal government departments in relation to release of subsidies, shortfall guarantees and petroleum claim from time to time.
• Created standard operating procedures.
• Assessed current trends to assist with decision making.
• Coordinated with CEO and other persons/entities as appropriate to identify priorities and determine strategy and appropriate roles for Parco in conducting policy activities.
• Conducted research and monitor legislation, also track happenings within the government that could affect organization. Proactively, research policies to see what changes could be advantageous and which trends might negatively impact the company in the future.
• Designed and implemented office policies, establish standards and procedures.
• Development and control of the office budget.
• Managed administrative staff by recruiting, selecting, orienting, and training appropriate talent; maintaining a safe and secure work environment, developing personal growth opportunities.
• Planned and implemented office systems, layout and equipment procurement.
Marketing and Commercial
• Frequent visit to generate sales inquiries & to identify opportunities for new business development.
• Prepared effective action plans and schedules - Participated in marketing plan design and execution.
• Active participation in marketing campaigns, trade exhibitions & sale related activities to spread awareness of PARCO products and services.
• Exceeded sales targets consistently.
• Prepared daily sales activity reports, also update competitive market analysis based on market intelligence.
• Handled and resolved any complaints or concerns from customers.
• Implemented Time Management System (TMS) for the refinery workforce.
• Designed & implemented Disaster Recovery Plan (DRP).
• Budgeting and Procurement of computers/printers/software.
• Budgeting of all Capital & operating items related to IT.
• Formulated and implemented integrated network architectures for medium-to-large computer systems.
• Provided planning, direction and advance technical expertise regarding computer and network services for both Local & Wide Area Network issues.
• Developed and conducted various training and instruction for system users on operating systems and other applications.
• Maintained and monitored the server room, the wireless network and other server infrastructure.
• Administered and managed CISCO Layer-II 2900 Catalyst XL Series Switches.
• Administered and managed CISCO 3640 and 2511 series Routers.
• Planned & implemented network security measures
• Administered Microsoft Windows 2000 Server & Windows 2000 Professional.
• Administered MS-Exchange 2000 Server.
• Implemented Remote Access Service (RAS) to provide internet services to employees in housing area of PARCO.
• Anticipated communication & networking problems & implement preventive measures.
• Managed team to investigate user problems, identify root causes, determine possible solutions, test & implement solutions. License and compliance management for all software applications.