Muhammad Arif Ilyas

Responsibilities include
- Establishment of business development department and hiring the staff for marketing, key accounts management, media center and patient services.
- Prepared scope of work, job description and performance indicators for each of these areas.
- Developed a comprehensive strategic marketing plan of the hospital with financial budgeting and forecast of 5 years.

Portfolio of the position included:
- Patient Experience (Patient Services, Reception, Call Centre, Medical Reports, Appointments office)
- Corporate Citizenship Program
- Information Management (IT, Medical Records)
- Employee Experience (Internal customers services, retention management and extracurricular activities for employees)
- Media Centre (Graphic Designing, Photography, Social Media Campaigns and website content management)

Establishing the Marketing Department at the hospital, making the marketing research, marketing plan, executing the plan and building a strong marketing team to achieve the planned goals.

Started AS ASSISTANT MANAGER MARKETING at Muhail National Hospital (Managed by Dallah Health Care Services Company)then promoted later as Manager Marketing and Public Relations.

Responsibilities include making Strategies and Plans, working with the marketing team to execute the plans and evaluating the work through preparing weekly, monthly and yearly reports. The work scope include direct marketing visits to government and private sector organizations in the region, coordination with the advertising agencies to execute the advertisement plan, supervision of internal and external advertisement, supervising the customer services and assessing customer satisfaction level in the hospital.