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Muhammad  Asif, SEO Specialist | E-commerce

Muhammad Asif

SEO Specialist | E-commerce·EyeWeb

Pakistan

Bachelor's degree, Information Technology

Work experience

Total years of experience: 5 years, 6 months

SEO Specialist | E-commerce

June 2025 - June 2026

EyeWeb

North Carolina, United States

June 2025 - June 2026

- Ranked multiple high-volume keywords on Googles first page, leading to measurable increases in sales and
conversions.
- Boosted organic traffic through comprehensive on-page, off-page, and technical SEO strategies tailored to e
commerce.
- Conducted in-depth site audits and resolved technical issues improved crawlability, load times, and user experience.
- Optimized product catalog: meta titles, descriptions, images, and category content to improve CTR and relevance.
- Enhanced site architecture and internal linking to strengthen indexability and topical authority.
- Monitored performance metrics via Google Analytics and Search Console, driving data-backed strategic decisions.

Company industry:
Retail & Wholesale
Job role:
Information Technology

SEO Specialist

January 2024 - May 2025

DevioTech

Lahore, Pakistan Remote

January 2024 - May 2025

- Managed multiple client projects across diverse locations, boosting Google visibility through tailored local and
international SEO strategies.
- Grew local visibility by optimizing Google Business Profiles and executing targeted local SEO campaigns.
- Conducted in-depth keyword research across diverse niches and implemented on-page SEO enhancements.
- Built strong backlink profiles for client websites, improving domain authority and keyword rankings.
- Performed comprehensive technical SEO audits, identified critical issues, and implemented fixes for smooth website
performance.
- Planned and published SEO-friendly blog content using Moz and Ahrefs, supporting ranking goals and organic
growth.
- Monitored site analytics and search performance, making data-driven adjustments for continuous improvement.

Company industry:
Software Development
Job role:
Marketing and PR

SEO Specialist

December 2022 - August 2023

eWebCraft

Lahore, Pakistan

December 2022 - August 2023

- Conducted in-depth keyword research and on-page SEO audits, improving website visibility and search engine
rankings.
- Built off-page backlink campaigns for international niches, increasing domain authority and organic traffic.
- Used Ahrefs and SEMrush to track rankings and deliver client insights, leading to stronger SEO strategies and client
satisfaction.
- Enhanced local SEO and managed Google Business listings, resulting in improved local search visibility and
customer engagement.
- Collaborated with developers using audit insights to resolve site issues and improve overall site performance.

Company industry:
IT Services
Job role:
Marketing and PR

SEO & Digital Marketing Specialist

December 2021 - October 2022

Salsoft Technologies

Lahore, Pakistan

December 2021 - October 2022

- Assisted in creating SEO content and building quality backlinks using Hunter.io and targeted outreach strategies.
- Contributed to social media campaigns on LinkedIn and other platforms, enhancing brand visibility and engagement.
- Gained hands-on experience with Google Search Console, Webmaster tools, and SEM platforms for local and
international SEO.

Company industry:
IT Services
Job role:
Marketing and PR

SEO Link Builder & Lead Generation Executive

June 2020 - September 2021

Global Tech Insight

Bahawalpur, Pakistan

June 2020 - September 2021

- Executed sustained link-building strategies, significantly increasing domain authority for client websites.
- Managed email outreach campaigns via Hunter, Skrapp, and Apollo to acquire high-quality backlinks.
- Generated B2B leads to using LinkedIn Sales Navigator and data collection platforms, supporting client business
development.

Company industry:
IT Services

Education

Islamia University of Bahawalpur

January 2022

January 2022

Bachelor's degree, Information Technology

Pakistan

GPA (point): 3.16 out of 4

GPA (point): 3.16 out of 4

Skills

ADVANCED SEARCH ENGINE OPTIMIZATION
Intermediate
ADVANCED SEARCH ENGINE OPTIMIZATION
Intermediate
AHREFS SITE EXPLORER
Intermediate
AHREFS SITE EXPLORER
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
AUDITING
Intermediate
AUDITING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FULL TEXT SEARCH
Intermediate
FULL TEXT SEARCH
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ORGANIC GROWTH
Intermediate
ORGANIC GROWTH
Intermediate

Languages

English
Expert
Urdu
Native Speaker

Training and Certifications

Certifications
Content Marketing Essentials for SEO and AI Search
Ahrefs' Marketing Platform
SEO Certification

Hobbies

  • Cricket