Shamshyad Ali

Lead end-to-end digital marketing strategy for UAE retail and e-commerce operations, managing Google Ads, Meta Ads, and paid media campaigns to drive customer acquisition and online sales. Optimize performance through audience segmentation, remarketing, and conversion tracking to improve ROAS, CPA, CTR, conversion rate, and revenue growth. Implement SEO strategies to increase organic visibility, traffic, and keyword rankings. Manage website updates, landing page optimization, and digital assets to enhance user experience and conversions. Configure GA4 and GTM for accurate tracking, reporting, and performance measurement. Utilize AI tools to streamline campaign execution, content creation, and reporting processes. Deliver executive-level reports and actionable insights to support data-driven business decisions.

Planned and executed high-performing Google Ads and Meta Ads campaigns focused on lead generation and revenue growth. Managed targeted campaigns for UAE residential and commercial markets to acquire quality leads and improve conversion rates. Developed and optimized landing pages and conversion-focused digital funnels to enhance user experience and maximize ROI. Improved online visibility through SEO, local SEO, and content marketing strategies aimed at increasing organic traffic and keyword rankings. Conducted competitor analysis, audience research, and continuous campaign optimization to improve performance efficiency. Managed website content and digital marketing assets using WordPress and Elementor Pro to ensure consistent branding and performance. Delivered detailed performance reports with actionable insights and recommendations to support strategic decision-making and marketing improvements.