Assistant General Manager
Flemingo International Limited
Total years of experience :15 years, 6 Months
• Over 24 years of experience in operations entailing sales, marketing, revenue expansion, brand management and product launches and business development
• Hands-on experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms
• An out-of-the-box thinker with proven track record of ameliorating business revenues, streamlining workflow and creating a team work environment to enhance profitability
• Demonstrated abilities in working independently and as part of a team to meet business deadlines
• An effective communicator & team leader with strong analytical, problem solving.
• A strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully
AREAS OF EXPERTISE
Revenue Expansion
• Steering marketing operations by ensuring optimal utilization of resources; identifying and developing new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business
• Formulating & directing strategies and policies to promote products and services
Marketing Initiatives
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
• Evolving market segmentation & penetration strategies to achieve targets; providing direction to execute promotions / launches as part of brand building & market development effort
Product Management
• Executing sales promotion schemes to increase the brand visibility
• Monitoring monthly new product launch results and recommending action for addressing any forecasted variances to volume budget
Key Result Areas
• Conducting surveys / feasibility studies to map new markets
• Identifying and negotiating on properties for the projects for the organization
• Liaising with government agencies to acquire licenses
• Administering the tendering process.
• Managing the sales network
• Running the day-to-day operations of the business in West Africa
• Scheduling and conducting seminars for training & motivating employees
• Mentoring Country Retail Managers to successfully achieve the assigned targets
Highlights
• Augmented the revenues, profits and market share by 60% by developing new business ventures in East/West Africa and Middle East
• Recognized for holding individual sales & account achievements of 80% by extending business opportunities at airport, seaports and diplomatic duty free retail measures
• Holds the merit of developing new territories & markets by conducting in-depth feasibility studies of new markets on ground and planning strategies to penetrate
• Efficiently introduced new products & services such as exclusive brand promotions, sampling and various types of promotions which has transformed into increased revenue/GP for the company
• Distinction of successfully mapping new markets mapped with Duty Free Operations and B2B businesses as mentioned below (Annually) :
o Ghana (Tema and Takoradi Seaports) - Business potential US$15 million
o Morocco Tanger Med (master concession) - Business potential US$3.7 million
o Liberia Airport Duty Free - Business potential - US$900K
o Gambia Airport - Business potential US$1.2 million
o Togo Airport - Business potential US$850K
o Cape Verde Airport - Business potential US$3 million
o Senegal Diplomatic duty free - (under progress) - Business potential - US$2 million
o Cote D’Ivoire Diplomatic duty free - (under progress) - Business potential - US$1.7 million
o Angola Airport duty free (under progress) - Business potential - US$11 million
o Rwanda Arrivals duty free (under progress) - Business potential - US$750 million
o Gabon Diplomatic duty free (under progress) - Business potential - US$1.55 million
o Abu Dhabi Airport Convenience store - Business potential US$2 million
o Pointe Noire Seaport duty free - Business potential US$3.2 million
Key Result Areas
• Managed tasks like budgeting & forecasting and merchandising operations
• Headed Airport Duty Free Operations and team building from appointments till training as individual task, managing the target, ordering cycle, conducting promotions, etc.
• Analyzed the competitor trends and developed accordingly for the ensuring smooth & profitable business operations
Key Result Areas
• Led gamut of tasks like Ordering, Sales Management, HR and Administration, Inventory Control and Merchandising Operations
• Developed and sustained relationships with premium and diplomatic clients
Highlight
• Holds the merit of recording 120% sales within 5 months
Key Result Areas:
• Assisted in purchase, inventory control & merchandising, imports & exports related activities
• Management of day to day operations
• Conducting promotions, evaluating sales growth
• Handled client related queries and managed the same
• Organized seminars & events for training for staff
• Successfully managed and increased the sales by 6 folds in
tenure.
Retail Operations Management