Muhammad Atif Durrani

Led end-to-end B2B business development and project sales across modular buildings, interior fit-out, and
enterprise solutions for corporate, real estate, hospitality, and government clients across the GCC.
• Closed AED 18M (USD 4.9M) in project contracts over 4 years through new client acquisition, pipeline
management, and account expansion, exceeding annual revenue targets
• Delivered AED 5M direct sales in the final fiscal year, achieving 100% of annual quota through consultative
selling and solution-based deal closing
• Generated 23+ qualified B2B leads monthly via cold calling, email marketing, referral networks, trade
exhibitions, and LinkedIn prospecting
• Maintained 95% client retention across 100+ accounts through key account management, cross-selling, and
proactive stakeholder alignment
• Managed full B2B sales cycle: outbound prospecting, proposal and tender preparation, commercial
negotiation, contract closure, and project handover
• Engaged procurement officers and C-suite decision-makers across construction, real estate, and government
sectors, navigating multi-stakeholder sales cycles
• Prepared competitive proposals and RFP responses, coordinating with estimation and production teams for
commercially viable submissions
• Forecasted pipeline and revenue using CRM tools, providing territory planning and KPI reporting to

Drove B2B outbound sales for exhibition stands, joinery, branding, and interior fit-out solutions across UAE
corporate and events markets.
• Increased account profitability by 80% through strategic upselling, cross-selling, and deeper account
penetration across existing corporate and retail clients
• Sustained 95% key account retention through proactive relationship management and solution alignment with
evolving client requirements
• Built a network of 100+ contacts including procurement officers, event directors, and C-level decision-makers,
leveraging relationships for referral-based lead generation
• Executed outbound prospecting campaigns via cold calling, email outreach, and LinkedIn, consistently filling
the pipeline with qualified enterprise opportunities
• Developed customized proposals, pitch presentations, and competitive quotations; represented the company
at major Dubai trade shows and industry exhibitions

• Managed high-value client portfolio with focus on revenue generation, client retention, and consultative cross
selling of financial products to corporate and retail segments
• Conducted market research and competitive analysis to identify cross-sell opportunities, contributing to
portfolio growth and improved share-of-wallet per client

• Generated new business through outbound calls, referral networks, and needs-based customer engagement,
consistently meeting monthly sales KPIs
• Built and nurtured client relationships through structured follow-up and pipeline management

• Managed a PKR 60M (USD 360K) loan portfolio across 68 communities, achieving 99% recovery rate through
trust-based relationship management and rigorous risk assessment
• Led community outreach programmed and conducted market mapping, expanding the banks footprint by
40% in underserved segments