Area manager
M. H. Alshaya - H&M
Total years of experience :14 years, 11 Months
▪ Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins, evolving sales strategy, ascertaining budgetary requirements and contributing to critical assignment decisions as necessary.
▪ Locating and proposing potential business deals through prospecting, discovering and exploring opportunities, developing and negotiating contracts in addition to integrating contract requirements with business operations.
▪ Maximizing sales in all stores through coaching and performance management of Store Managers in the areas of scheduling, availability, layouts, promotions and customer service.
▪ Deciding on store visit cycle, time spent in each sales area with store management, advising on operational best practice, recommending improvements through store visit reports.
▪ Minimizing costs across all stores through coaching and performance management, identification of overheads and curbing of wasteful expenditure.
▪ Controlling store administration, HSE and finance management functions through training management on cash and stock reconciliation, personnel and safety procedures as per industry best practice.
▪ Tracking store performance as per envisaged targets and chalking out the strategy for change and upgradation or remedial measures as required
▪ Maximized sales opportunities across existing client portfolio, liaised with intermediaries and formulated strategic account plans in order to create sales proposals yielding profitable account development and growth.
▪ Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance.
▪ Conducted monthly and quarterly reviews of business with the sales team & management, reported deviation and initiated corrective action if needed.
▪ Ensured adherence to proper routes (Journey cycles) by salesman and respective merchandisers, obtained routes update should on a quarterly basis.
▪ Achieved and implemented display standards required by agency by channel. Successfully registered 100% visibility agreements implementation.
▪ Ensured effective use and management of POSM according to agreed guidelines and follow up, implemented FIFO and proper stock levels by channel to avoid expiry and market return.
▪ Undertook continuous trade visits to ensure that all set routes and display standards are implemented and avoid out of stock situations at all times.
▪ Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
▪ Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and initiated new account formation.
▪ Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
▪ Evolved strategies, aims and objectives, set territory specific targets across different product lines and worked on methods to achieve the same in a cost effective manner.
▪ Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.
▪ Registered an increase in sales and achieved figures of SR 8 million.
▪ Received a plaque of appreciation in recognition of the outstanding performance to LG Business in Eastern Region in the 1st & 2nd quarter of 2011.
Good
American High School.