Muhammad Bilal Malik

I am looking after an exciting and multifaceted role! As the person responsible for Alternate Distribution Channel and Partnerships at Telenor Pakistan, I have a wide range of responsibilities. Here's a breakdown of the key areas I can mentioned:
Market Analysis: I Conduct research and analysis to understand the market dynamics, including customer needs, competitor landscape, and emerging trends. This information will help me make informed decisions and develop effective strategies.
Partnership Development: I work closely with partners to identify and align with Telenor Pakistan's business objectives and develop partnerships that can enhance the company's distribution channels or provide value-added services to customers.
User Acquisition and Retention: I develop strategies to attract new customers and to retain existing ones. This involves understanding customer behavior, preferences, and needs, and designing marketing campaigns or initiatives to engage and retain them.
Partner Onboarding: I facilitate the onboarding process for new partners, ensuring a smooth integration into Telenor Pakistan's ecosystem. This include negotiating contracts, establishing operational procedures, and providing necessary support and training.
Pricing and Revenue Model: Analyze pricing strategies and revenue models to optimize profitability while remaining competitive in the market. This involves considering factors such as customer demand, market conditions, and partner relationships.
Product Development: I collaborate with internal teams to develop new products or enhance existing ones based on market insights and customer feedback. This includes identifying opportunities for innovation and ensuring products align with customer needs.
Data Analytics: By involving BI teams, utilizing data and techniques to gather insights and make data-driven decisions. Analyze customer behavior, usage patterns, and market trends to optimize strategies and improve business performance.
Industry Networking: Build and maintain relationships with industry stakeholders, such as other telecommunications companies, banks, start-ups, and industry associations. This helps to stay informed about industry developments, foster partnerships, and identify potential collaboration opportunities.
Customer Feedback and Satisfaction: Gather customer feedback through surveys, focus groups, or other methods to gauge satisfaction levels and identify areas for improvement. Use this feedback to enhance products, services, and overall customer experience.
Overall, my role involves a combination of strategic thinking, relationship management, data analysis, and customer-centric decision-making. By effectively executing these responsibilities, you can contribute to the growth and success of Telenor Pakistan in the alternate distribution channel and partnerships domain.

As area sales head, our distribution model Ignite helped me to prove myself. Attained 1 st position nationwide in 3rd quarter of 2016, stood 2nd nationwide in 4th quarter and again stood number 2 with slight margin in 1 st quarter of 2017. In S&D, Ive successfully achieved monthly and annual targets through effective distributor management. My typical day at work was based on Franchise Management which includes timely and effective communication of targets and its monitoring through different reports from planning team which require close liaison with field force, planning and operations team. Regular market visits to keep an eagle eye on distribution team as this also help us to gather business insights and competitor information. To generate effective results, I carried a practice of route planning and target settings of front line distribution force. I successfully practiced profitability monitoring, staffing at franchise end and retail staff motivation through different training sessions and internal campaigns. Regularly exercised different ongoing trends and practice for distribution health which includes control on minimum balance of retailers, proper serving at retail level for Financial Services and GSM businesses both. I successfully worked on retail footprint expansion to increase availability of products and services which ultimately helped for growth in our business. Along with all this, I was praised numerous times for ensuring and improving quality of sales. I have also worked on several projects assigned by line manager with the aim to constant improvement in Sales & Distribution target achievement. My regular practices to increase distribution efficiency earned me AKD award. Have designed and executed multiple sales attack plans in different territories. One objective of these plans is to reduce gap between Telenor and its target audience and 2nd is to strengthen our position by utilizing Mobile Number Portability (MNP) channel and internet penetration. As per feedback from management, this initiative helped me stand different among my colleagues.

As head marketing, I launched 7 new products to increase brand portfolio and a fast-food restaurant chain as different SBU known as Buddys. This was surely an amazing opportunity for me as I practiced my abilities several times to design IMC plans not only for the promotion of exiting products but for new launches as well. I successfully pointed out missing links in brand portfolio to strengthen its existence and for better positioning in front of competitors by effectively introducing it in different target segments. To infuse accuracy in upcoming marketing campaigns, I successfully conducted surveys for existing and new products to understand different segments and trends of target market. One essential part of my surveys is also to study, analyze advertisement campaigns, presence and plans of competitors. Repeated research and surveys helped me to strategize and design complete and effective media campaigns along with execution. For optimal results, I supervised advertisement agencies, art and design department and different venders. My continuous practice of developing campaign calendars helped me to achieve organizational objectives. Successfully developed a calendar of activities for our existing customers (Students) which helped us to generate their loyalties towards brand and also assisted us to generate positive word of mouth which eventually facilitated us to attract target audience for more admissions. I set a practice to keep track of all advertisement and marketing material which helped us to look at our past practices. One of my successes is to develop Business Development Department where I target different schools, colleges and universities to strengthen backward integration. To get maximum millage, I hired and trained field force to conduct seminars and career counseling activities in different schools and colleges of different cities. Now this department is
helping different wings (disciplines) of group to get new admissions in each admission season and saving advertisement cost of millions. Not only this, Ive successfully maintained relationship with 35 leading national and international brands, through which our students are not only getting lectures for personality grooming by their HR professionals but also getting internships, trainings and jobs in corporate world. Through this development not only that we are getting new admissions but also helping students to find jobs which is helping us to spread positive word of mouth and giving us competitive edge on our competitors.

During my 6 moths training and 9 moths of job as Asst. Manager in operations of McDonalds Pakistan, I learn the art to excel on different fronts at one time. This practice in an organized and fast environment helped me to inculcate positive behavior in my personality and gave me rich exposure. After my training I was given responsibilities to look after departments of sales, customer services, inventory management, human resource management which include training of new crew members as well.

My previous experience of customer services helped me to outshine in call center. I hit highest number of sales and was promoted after three months of my joining as Team Lead. As team lead not only I improved my own sales record but also trained and worked closely with my team of 10 individuals to improve their sales. Out of 7 teams on floor, my team was rated as 2nd best team in terms of sales and product knowledge.

Primary Responsibilities:
This was the start of my professional career before my MBA. After 5 days of training I was given tasks to assist walk in and online customers for their problems related to internet connectivity along with some sales targets through best customer services. During my job with City Online, I successfully introduced my ISP in different target segments like schools, colleges, Universities and corporate sector which helped me to get appreciations from directors for generating more sales.
Achievements:
Ive established and managing Alternate Distribution Channel for Telenor Pakistan which is now contributing more than 10% in national recharge. Serving 3.6 million customers on average with way competitive pricing, resulting in bringing sustainability in business - 2022 Have designed and executed strategy for digital distribution which will help Apollo (Telenor own retail app) to take position as retailers most preferred online marketplace with sustainable revenue stream - 2023 As Area Sales Head, attained nationwide 1 st position - 2016 Won AKD Award, Go Getter (five times) from higher management on maintaining distribution efficiency in my clusters - 2015 & 2017 to 2023 Successfully conducted more than 100 seminars for CFE Group of Colleges in collaboration with different schools, colleges, universities, and different corporate organization - 2013 Got appreciation letter from directors for managing complete concert. This concert was for more than 5000 students of CFE Group of Colleges. I successfully coordinated not only with international stars on negotiated rates, but also with satellite channels, print media for free coverage - 2012 On my services as volunteer, I was Invited by the Governor Punjab in Governor House for appreciation - 2005