Marketing Manager, Exams, South Asia
British Council - Pakistan
مجموع سنوات الخبرة :7 years, 2 أشهر
Managed £200K+/year marketing budget for IELTS, developed full-funnel strategy and tactical campaigns, managed commercial and financial processes
Led a team of 5+ resources, managed $300k+/year marketing budget, executed high-value conferences in US, managed paid media, social media, and ABM campaigns
Increased webinar registrations by 1, 300%+, launched SEM and email marketing campaigns, developed brand guidelines, managed organic social media
Managed paid advertising for US-based clients using tools like Facebook Ads Manager, Google AdWords with budgets ranging from $20K - $500K/month
Developed and executed ATL, BTL, and 360° campaigns for the agency’s key clients i.e., Emaar and Wi-Tribe
Executed online marketing activities, reported monthly ROI, conducted account audits, liaised with creative team to provide digital artwork, processed SAP reports
Erasmus Exchange Semester as a part of MBA program