Muhammad Haisham Sardar

▪ Developed and implemented targeted shopper marketing strategies for key categories. Created promotional
campaigns and in-store activities aligned with consumer preferences and sales objectives.
▪ Worked closely with product development, sales, and marketing teams to align category strategies
with overall business objectives. Coordinated with external agencies and vendors to execute marketing
initiatives effectively.
▪ Monitored and analyzed the performance of marketing campaigns and e-commerce activities.
▪ Managed the marketing budget for assigned categories, ensuring optimal allocation of resources to achieve maximum
return on investment. Prepared and presented budget forecasts and performance reports to senior management.
▪ Implemented strategies to enhance customer experience both online and in-store.
▪ Stayed updated with industry trends, market developments, and competitor activities. Adapted strategies to leverage
emerging opportunities and address potential challenges in the market.

▪ Managing the sales of Traditional trade, Other Hyper & Super markets along with WS and Retail.
▪ Handling team of Unit Mangers, Section Managers, Sales Executives, Cash Van and Merchandisers.
▪ Setting clear and SMART channel wise targets for the team, aligning them with company and category expectations and objectives.
▪ Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

▪ Developing and executing the Trade Marketing Plan for the Category in line with sales and marketing objectives
and manage the Trade Marketing budget.
▪ Improving Category presence and campaign execution across trade through excellence in in-store planning,
execution and tracking in alignment with the annual marketing priorities.
▪ Leading and implementing channel specific marketing strategies and plans for assigned retailers
▪ Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with
marketing and sales teams
▪ Leading activation programs with partners to improve Category/Brand visibility
▪ Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected

▪ looking after, the business of almost 93 Million, 300 Tons of 25 Towns with 25 distributors.
▪ Managing the team of TSM’s, and distribution Team i.e. Merchandisers, Order Booker, Salesmen
▪ Coordinate with Distributor for Customer Operational plans and their Executions.
▪ Looking after Key Accounts of respective Area and negotiate with them for the trade marketing activities and
rental budgeting

▪ Lead Trade Marketing Strategy development to attain defined business objectives throughout product
category Channel Wise. Develop promotional Plans as per the need of Category/Brand to cater the challenge,
if required.
▪ Looking after the Local Modern Trade & Key accounts of respective region, accountable for the project of Trade
Star and its sales, Establish Channel strategies along with execute associated plans. Effectively Develop and
Communicate Cycle Plan (Brand/Trade Plan).
▪ Prepare trade promotional plan in designated Channels. Engage in cycle planning with Regional Manager for all
trade level rollouts, deployments, merchandising and promotional activities.
▪ Develop and deliver necessary trainings for merchandisers on product knowledge & shoppers’ profile and
Channel Structure.
▪ Responsible for the Launching activities of region and track the executions to make the launch successful

▪ Driving the business to the desired ambition Underlying Volume Growth / Sales Growth.
▪ Uplift the Competitive visibility in Store through the deployment of POSM and customer marketing plans.
▪ Ensure the Stock reserve levels as per company KPI’s and the Implementation of FIFO.
▪ Restructured the Rawalpindi assigned area and Rerouting of routes.

▪ Managing the daily operations and sales team of distribution.
▪ Ensure the Stock reserve levels as per company KPI’s.
▪ Visit markets to ensure the stock availability, visibility and customer marketing activities in assigned
territory.

▪ Organized events to render and promote PEL products to the target audience.
▪ Crafted of marketing activities wit sales team to enable business partners to achieve sales target.

Liaison and negotiated with the high scale to low scale retailers to push product on best margin and
▪ Profitability, kept in view the KPI’s to not only achieved but surpassed excellence in given targets.
▪ Kept a close eye on major and minor development in the high street business to explore possible
potential venues to push product.