Muhammad Haseeb

• Lead end-to-end digital marketing strategy for a luxury e-commerce brand — integrating SEO, AEO, paid media, and AI
driven content workflows to grow organic traffic and revenue.
• Deploy Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) frameworks to capture featured
snippets and visibility on ChatGPT, Perplexity, and Google AI Overviews.
• Build AI-powered marketing automation using n8n and Claude Code for content production, social scheduling, and
customer-segmentation workflows.
• Optimize product pages and landing pages via structured data, schema, and CRO testing; track GA4 and GSC dashboards to
drive data-backed campaign decisions.

• Planned and executed Meta Ads and Google Ads campaigns targeting hyper-local audiences, growing dine-in and delivery
orders for a UAE F&B brand.
• Optimized Google Business Profile and local SEO, lifting rankings for high-intent restaurant and food-related search terms
across Abu Dhabi.
• Implemented App Store Optimization (ASO) and analytics tracking to boost app discoverability, downloads, and retention.
• Built AI-assisted content workflows for menu promotion and seasonal offers, reducing creative-production turnaround
time.

• Led multi-channel digital marketing — Meta Ads, Google Ads, and SEO — for the company and a portfolio of B2B IT-services
clients.
• Built scalable SEO frameworks aligned with search intent and AI-based ranking signals, lifting positions for high-intent
commercial keywords.
• Optimized lead funnels, tracking, and attribution — reducing cost-per-lead and increasing qualified inquiry volume for
software projects.
• Implemented advanced technical SEO (site architecture, crawlability, indexing, schema markup) and reporting dashboards
for stakeholder visibility.

• Launched and scaled a US-focused digital marketing company from $0 to ~$40, 000/month MRR within 24 months.
• Grew operations to 100+ combined employees and clients, building structured sales, support, and project-delivery
functions.
• Designed and oversaw multi-platform campaigns for US clients spanning SEO, Meta Ads, Google Ads, and content-driven
acquisition funnels.
• Developed SOPs for SEO audits, keyword strategy, reporting, and performance tracking — embedding repeatable, ROI
aligned marketing processes.

• Directed digital marketing and SEO strategy for a 19-employee software house, building the lead pipeline that fuelled local
and international new-business wins.
• Implemented foundational technical SEO frameworks, schema markup, internal linking, and Google Business Profile
optimization for sustained ranking growth.
• Built reporting dashboards and ROI benchmarks aligning SEO performance with sales and revenue outcomes.
• Led business development, contract negotiation, and pitches securing software and web development projects from local
and international clients.