Marketing Executive
Iqbal Jewelers and Exporters
Total years of experience :17 years, 1 Months
To manage and execute the marketing strategy for the brand
To manage all the communications for the Brand ("ATL" campaign, On-Line, PR)
To grow the on-line presence for the brand through a comprehensive on-line strategy and activation
To develop all the "BTL" material (jewelry packaging, displays for in-store brand presence, …)
To issue the catalogs to communicate the products and brand for various occasions and collections
To analyze the market developments, competitive moves to adjust the brand strategy
To create strategies and initiatives to grow the Gold consumption
To monitor the media coverage for the brand and share with the management/organization
To communicate regularly with the sales force to evaluate the market conditions/trends.
• To maximize company’s visibility using ALT-BLT approaches.
• To co-coordinate marketing campaigns with respect to sales activities.
• To ensure brand equity in all customer touch points (exterior, check-out, shelves customer service center, uniforms etc).
• To suggest/evaluate current marketing strategy for the company in line with company objectives.
• To monitor and report the effectiveness of marketing campaigns (research).
• To work closely with advertising agencies and assisting with new product launches.
• To develop lead-generation strategies.
• To enhance social and digital media presence.
• To develop a monthly calendar of social media activities to increase fan base, engagement and awareness.
• Worked with CYBER NET, My Primary Role Included:
• Install, configure, test, maintain, monitor, and troubleshoot networked peripheral devices and networking hardware and software products.
• To receive and log all incidents and requests via telephone, web portal and emails within SLAs
• To configure and deploy of DSL modems (ADSL and SDSL), Cisco2600 router and Catalyst switch 3550
• To troubleshoot ADSL/DSL and Clients Network Problem after analyzing the network scenario.
• To configuring different bandwidths depending on DSLAM ports as per user request
• To performing Loop Test (b/w the Exchange and Customer Premises)
• To providing End-to-End Connectivity, Assigning IP Address, Default Gateways, DNS settings and remotely connecting to client’s devices for troubleshooting or Firmware up gradation
• To implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies.
• To prepare marketing reports by collecting, analyzing, and summarizing sales data.
• To support sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• To design/develop marketing material by identifying and evaluating service/product characteristics.
• To plan meetings and trade shows by coordinating mailing list and establishing contacts.
• To update contents and product offering of company website as needed.
Dissertation: BP loyalty scheme effectiveness evaluation. Certificate: Time management skills
Dissertation: Pakistan export volume ratio in last 30 years. Scholarships: $600 were awarded based.
Project : Colgate Palmolive products life cycle.
