Dima Hirzalla

Areas of Knowledge
▪ Work on Brand Execution activities in close collaboration with other functions:
- Get deep customer and market insights in order to optimize brand plans, identify leverage points, customer segmentation and profiling, customers’ preferred channels mix and customers’ needs.
- Prepare and implements commercial activities/tactics as defined in the brand plan, continuously looking for synergies and sharing best practices to increase effectiveness and efficiency.
- Support sales force training activities on product and communication tools.
- Monitor systems and metrics to reflect brand performance, tactics and channel effectiveness.
- Develop / customize marketing materials that support brand positioning within the different product life cycle stages, capitalizing on the complete channel mix across the region, including new digital capabilities.
▪ Partners with cross-functional teams to ensure/ communicate that the brands meet the defined unmet customer needs and key stakeholders realize the economic and value proposition.
▪ Contributes to the development of market access strategies due to own understanding of the importance of Health Economic analysis into life cycle plans, brand strategy & reimbursement strategies.
▪ Gains understanding of key countries, cultures, economies and pressures having impact on the business.
▪ Develops relationships with key scientific and business opinion leaders to support the brand positioning conveying brand awareness messages and to capture input to better define and execute the brand strategy.

Jan. 2014 - July 2014​​​Senior Product Specialist​ ​​
​​​(Zytiga/Oncology and urology lines Yondelis/ Oncology line)

Jan. 2013 - Dec. 2013​​Senior Product Specialist
​​​​(Invega /Psychiatry line/Reminyl /Neurology line)

Product Specialist
​​​​​(Invega /Psychiatry line/ Reminyl / Neurology line

Medical Representative
​​​​​Baseline Portfolio

Medical Representative / Dermatology line

Medical Representative