Brand Marketing Manager
Phulkari by Taana Baana
Total years of experience :12 years, 11 Months
Creating and Developing comprehensive marketing plans for calendar years.
Strategic Development, implementation, and measurement of a comprehensive socialmedia strategy for Phulkari.
Lead point of contact for content across brand social and conventional channels.
Rapid handling of brand and image crises to preserve following and brand perception.
Researching current social benchmarks, audience preferences, and competitor data toidentify engaging strategies.
Executing social media campaigns, publicizing events, and promoting brand messages.
Expertise in Facebook and Instagram Conversion and engagement ads.
Achieved 7 Million in sales in May with a total spend of 150k on social media.
Achieved ROAS 55.28 with a 1.14 online conversion rate.
Responsible for online and retail store success through strategic decision-making.
Coordinating with Outdoor Media Agencies, digital PR Agencies, Social Media Bloggers, Event Organizers, and Print Media Agency.
Participating in ideation and planning for cross-channel content.
Managing relations with vendors, PR partners, and Marketing partners.
Organizing campaign and product shoots in collaboration with stakeholders.
Creating effective Omni-channel strategy for driving traffic to online and offline stores.
Hands-on experience in handling e-commerce platform Shopify.
Monitoring online performance metrics including traffic, sales, conversion rates.
Successful launch of Kids Brand "Guriya Rani" this year.
Overall brand management and corporate identity responsibility.
Developing and implementing e-commerce strategy to enhance website performance.
Content planning, managing social and conventional marketing campaigns.
Collaborating with brands for maximum visibility.
Creating marketing collaterals for retail touchpoints.
Demonstrated strengths in cost-effective marketing management and vendor negotiations.
Achieved 42% online growth and 8% retail network growth.
• Responsible to keep retail outlets up to date regarding ambiance.
• Assist Manager Marketing in execution of advertising campaigns with respect to ATL and BTL activates.
• Managing events and celebrity endorsements by utilizing available resources.
• Track budgets with an eye towards maximizing gains and reducing costs
• Achieved business objective through exceptional marketing and advertising campaigns. Sales team was meeting their targets perfectly.
• Product awareness campaigns for Kitchens, Doors, Wardrobes, Home Furniture, Office Furniture, Kids Furniture categories.
• Bring about all corporate and retail marketing functions, including brand management product launch, advertising, media buying, showrooms branding, media tracking, marketing collaterals, event management and exhibitions.
• Market Research on competitors brand products and packages pricing.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
• Maintained budget and record of expenditures.
Thesis: The effect of Interwood digital advertising on buying behavior of consumers.
Thesis: Ratio Analysis.
