Muhammad Saleem

Turned around the Pakistan business by revamping the Sales & Distribution in Pakistan & Afghanistan, got appreciation from
company and rated “Supper Achiever”. Reporting to COO MENAP and Company Director to establish Emami business in
Pakistan & Afghanistan
Business development in Pakistan and Afghanistan through appointment of distributors, sales team along with the marketing
planning. Responsible for P&L. Developed and implement policies according to the business and country regulation. Developed
local third party manufacturer to reduce the cost of products and minimize the lead time from Dubai/India. Reduced overhead
expense and ensured the efficiency in business by providing right resource / GTM. Safeguard Pakistan business from gray
channel (UAE, India and Afghanistan), ensured the demand planning and sales forecasting according to the annual budget.
Liaison with UAE and India supply chain, Marketing and finance departments for seamless imports from India and Dubai

I led the two major franchises of Pepsi Cola International for implementation of S&D. People, Sales & Infrastructure development. Initiated Sales automation system including primary/Secondary sales and data reporting, implementation of S&D model in
both franchises at distributors’ level. Pre-Sell, training, hiring right people for right position, provide assessment of available resource to COO for right sizing of the organization. Co-ordination with Finance, Marketing, MIS & HR. Initiated different market
surveys for outlet and equipment, simplified the sales targets and incentive plan for sales team and distributors

Responsible for the management of Sales, Go to Market Strategy, Promotions, Customer Services, S&OP, demand planning, Rural Development, Sales Training. Have successfully managed to initiate changes and develop systems to reduce the growing business complexity. Restructure the sales team and implement the Route To Market strategy for
better and improved coverage and customer services. Preparing an annual budget; scheduling expenditures; analyzing
variances; initiated new business agreements with Key customers to lock the space/shelves to promote product with in the outlet for consumers

Promoted as Capability Development Manager, this was the new department of the company and I have developed & implemented training programs, Infrastructure for people development, took learning initiatives to ensuring that all business goals are satisfied with optimal cost considerations Performance management in accordance with Company procedures and practices as well as maintaining professional relationship to facilitate the achievement of business objectives

Ensured and implemented effective distribution strategies to minimize the product replacement, initiated BTL activities including store intercept, POS, and Kiosk sales operations in main markets and organized events in Tableghi Ijtimas through distributors and team of Sales Officers. Implement and enforced the best warehousing practices.

First time experienced the perishable products handling by which I learned a lot to how to manage a product with 72 hours shelf life, here I was responsible for overall sales and marketing activities and assist senior management in development of sales strategies. Handled dairy products including Fresh / Pasteurized Milk and other UHT Dairies
products, Yogurt, Cheese, Butter, Flavored Milk and fresh juices

Assist the Area Manager in development of marketing and distribution strategies, Expand the distribution network by appointment of new distributors in the assigned area. Implement the Marketing Standards of Tobacco industries throughout the area. Organized the brand launchings, promotions, events like Sehewan Mela and Bhit Shah melas the largest spiritual events of Pakistan