Senior Marketing Manager
Raya Trade
مجموع سنوات الخبرة :18 years, 9 أشهر
o Manage all the marketing activities of Raya Trade 7 Business Units in Egypt & Nigeria.
o Empower and delegate 20 team members to the marketing operations across Raya Trade.
o Manage the marketing activities for Braun, Kenwood, Delongi and Sary.
o Set the communication strategy, budget and its ATL & BTL elements.
o Overlook the social media performance and digital communication for all Business units.
o Manage Public Relations activities to increase Raya brand awareness.
o Manage the internal and external communication at Raya Trade.
o Participate and implement the marketing strategy.
o Utilize the resources efficiently to achieve the corporate goals.
o Strategically positioning Raya as the ultimate destination for Home Appliances.
o Plan and manage the launch & promotion campaigns for TV, Home Appliances, Mobiles.
o Launched the “Neo QLED 8K” with Amir Karara in 2022.
o Launched the “The Frame” with Hany Saad & Dorra in 2020, 2021.
o Strategically positioning Samsung TV in the premium segment
o Launched Note 10 Lite mobile in collaboration with 6 Tech Influencers in 2019.
o Planned & managed the launch & promotional campaigns across several divisions.
o Set the communication strategy, budget and its ATL & BTL elements.
o Brief & handle agencies to ensure the best campaign execution.
o Launched the 1st digital campaign of music copy for A70/ 80 mobiles with Amir Eid, Cairokee.
o Launched digital marketing campaign for S10 mobile achieving remarkable growth vs S9.
o Planned & successfully launched the new Galaxy A Series targeting the mid-tier.
o Managed Samsung Egypt website.
o Brief, manage & monitor digital agencies to ensure the campaigns' best execution.
o Handled the digital media buying for all Samsung products.
o Managed CDM platform to create awareness for product launches & promotions.
o Managed all marketing for TV & Home Appliances products.
o Prepared the visual merchandising display guides for mobile phones, TV and HA in 2018.
o Launched the Twin Cooling refrigerator using market insights in 2018.
o Launched several TV models in 2016 - 2017.
o Re-launched ADW washing machine in a more appealing way to consumers in 2016.
o Launched the new Twin Cooling refrigerator lineup in 2016.
o Executed the 1st B2B Forum to introduce Samsung Enterprise solutions in 2015.
o Create monthly promotional activities to achieve market share & reach sales targets.
o Managed Finish & Airwick brands in Egypt & North African countries.
o Planned 2013 - 2016 marketing plans.
o Launched several SKUs for Finish & Airwick.
o Executed several in-store activations in modern trade to gain shelf share.
o Analyzed brands P&L & market share across assigned countries on monthly bases.
o Created many joint promotional campaigns to increase Dishwashers market penetration.
o Conducted several training sessions for promoters & merchandisers in Egypt & Morocco.
o Managed Ariston, Indesit, Daewoo and Miele Brands.
o Responsible for marketing about 5 product categories in each brand with over 200 products.
o Doubled the brands market share with limited marketing budget.
o Prepared Marketing Plans 2011& 2012 for Ariston, Indesit, Daewoo and Miele.
o Created 1st Ariston showroom to promote Built-in product range.
o Executed successful joint campaigns with Henkel and Reckitt Benckiser.
o Implemented successful Spring Campaign with Philips that achieved sales targets, 2011.
o Planned & executed Ariston Summer Campaign, 2010, 2011.
o Managed Whirlpool and OCEAN brand activities.
o Responsible for all BTL activities for White Point & Hoover brands.
o Executed White Point outdoor summer campaign 2009.
o Planned trade promotions in fairs: Electro-tech & Supermarket 2009, CIF 2010.
o Prepared the Brand Plans of Whirlpool and OCEAN for year 2010.
o Executed in-store promotional activities & shop branding for dealers & hypermarkets.
o Handled the Domain Names account and the Special Clients account.
o Executed marketing activities to promote for Intellectual Property services in Egypt.
o Organized the main TAGorg conferences in Amman 2008 & Cairo 2009
o Planned the CSR activities in-line with United Nations Global Compact UNGC.
o Developed the Marketing Plans for Saudi Arabia and Bahrain year 2008.
o Assisted in setting the marketing and sales plans 2005 & 2006.
o Improved the repositioning of TIBA and SASHO in the light house holds market.
o Handled Key Accounts such as Carrefour, Hyper One and Metro market.
o Attended international exhibitions 97th Canton Fair, China, 2005.
Major Political Economy and Minor Mass Communication
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.