Senior Marketing Manager
OMAR GROUP
Total years of experience :18 years, 0 Months
Responsible for marketing and achieving sales targets for healthcare products including medical equipment
Generate and close leads with doctors, pharmacists and hospital medical teams.
Create and execute a territory business plan focused on generating sales.
Sell medical products to hospitals throughout the sales territory targeting general practitioners, practice nurses and retail chemists.
Procure solutions through partners around the world to meet the demands of the healthcare sector
Working with distributors to establish indirect sales chains.
Building long term relationships and offering flexible solutions to clients.
Identify, influence and build relationships with key decision makers
Responsible for all marketing and branding of local products. Managed the following functions: Product/Brand Management, Market Research, PR and Event Management
Defined and developed short- and long-term product objectives and implemented marketing and sales strategies which lead to an increase in net sales and profitability and a decrease in distribution costs.
Re-structured the marketing and sales teams in the region.
Built successful business relationships with customers and healthcare partners.
Planned, directed and coordinated high valued projects within the company.
Prepare and give product specific presentations and provide basic to specific drug information
Provide quality consultation services and coordinate with external sources
Medical Equipment
Responsible for the sales, delivery and operations team management with Profit & Loss accountability
Established trust based relationship at all levels of customer organizations in MEA region
Marketing responsibilities
Sales & BD responsibilities and achievements include:
Led the sales, offer development, pricing and negotiation of high performance liquid chromatography consumables and instruments, mass spectroscopy tools, and thermal analysis equipment for the analytical sciences markets
Identified and developed channel partners and direct-sale key accounts in line with strategy
Manage contractual and financial processes: invoicing, payment, internal reporting
Planned customer desired features with R&D and 3rd party vendors at optimized costs
Promote brand through customer marketing including events, product trials, factory visits
Supported $1M target sales through multi-level client relationships and efficient delivery.
Improved sales through a combination of efficient account planning and utilizing partner channels
Short listed healthcare solution vendors and developed partnerships to offer solutions such as remote patient monitoring - patient vitals such as BP and heart monitored remotely reducing government ER costs
Sought out and acquired Government and Venture Capital funding
Implemented a technology partner program for healthcare solutions e.g. field and sales force automation, emergency preparedness.
Immunology
Became experienced and fully competent in ELISA testing.
Gained experience in coating microplates with different antibodies, aspirating, washing and testing.
Worked in accordance with cGMAP’s and SOP’s
Maintained calibration of equipment and laboratory notebook
Became competent in drug testing kit assembly
Assay validation QA/QC preparation of media and solution.
Updating stock solutions and testing sample kits in the cold room.
Nutrition Laboratory
Performed tests for varying metabolic rates in varied ethnic individuals.
Became experienced and fully competent in HPLC and PCR techniques
Performed DNA gel electrophoresis
Writing and review of laboratory protocols
Preparation of media and solutions
Autoclaving and maintenance of aseptic techniques
for consumer electronics with supported target sales of over $500k
Manage contractual and financial processes: invoicing, payment, internal reporting
Ranked best product expert for two consecutive years.
Obtained technical experience in computer repairs and diagnostics.
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