Muhammad Usman

Appointed to lead the overall transformation of the organization by strengthening operational performance, commercial growth, procurement strategy and project delivery. Responsible for driving business performance across operations, sales, procurement, production, logistics, finance coordination, installation and customer relationship management while establishing a sustainable platform for long-term growth.
Business Transformation
• Successfully transformed a non-operational business into a profitable and sustainable organization through operational restructuring, supplier development and client portfolio expansion.
• Led strategic restructuring of business operations, improving workflow efficiency, accountability and cross-functional collaboration.
• Introduced structured operational planning that improved project visibility, execution and overall business performance.
Business Growth & Commercial Leadership
• Increased business revenue by approximately 50% through strategic business development and expansion of service offerings.
• Developed long-term partnerships across multiple industry sectors by consistently delivering value-driven solutions.
• Strengthened market presence through new business opportunities and strategic account development.
Operations Leadership
• Directed end-to-end operations including procurement, production, logistics, installation, finance coordination and customer service.
• Led and mentored 30+ professionals while fostering a performance-driven culture.
• Successfully delivered 70+ complex projects annually with high quality and on-time execution.
• Improved coordination between departments, suppliers and clients for seamless delivery.
Strategic Procurement & Supply Chain
• Built a dependable supplier network across UAE and international markets.
• Negotiated commercial agreements to improve profitability while maintaining quality.
• Implemented procurement planning strategies that optimized resources and supplier performance.
Project Delivery & Client Excellence
• Managed complete project lifecycle from consultation through handover and post-project support.
• Successfully managed international exhibition projects including SIAL Paris.
• Delivered branding, signage, exhibitions, retail activation, hospitality branding, fit-out support and corporate communication projects.
• Built a reputation for operational reliability, proactive communication and long-term client partnerships.
Industry Expertise
• Hospitality & Hotels
• Commercial Fit-Out & Corporate Interiors
• FMCG & Consumer Brands
• Real Estate & Property Development
• Healthcare & Pharmaceutical
• Retail & Shopping Malls
• Exhibitions & International Events
• Corporate & Commercial Enterprises

Managed procurement activities supporting Procter & Gamble (P&G) across the UAE and GCC, including strategic sourcing of production materials, supplier development, commercial negotiations, procurement planning, vendor performance management, and project delivery coordination.
Regional Operations Leadership
 Directed end-to-end operational coordination for regional product launches across AP markets.
 Integrated procurement, supplier management, production, logistics and installation activities to ensure flawless execution.
 Coordinated cross-functional teams while maintaining project timelines and client expectations.
Strategic Procurement
 Developed sourcing strategies by identifying technically capable production partners.
 Negotiated commercial agreements that improved operational efficiency while maintaining quality standards.
 Achieved procurement cost savings of up to 35% through supplier optimization and commercial negotiations.
Product Launch Excellence
 Successfully recovered a critical regional product launch after assuming responsibility for a delayed project.
 Led procurement-to-execution planning for major P&G product launches across AP markets.
 Received client appreciation from Procter & Gamble for successful regional product launch execution.
Supplier Development
 Built and strengthened a regional supplier network capable of delivering technically complex POSM programs.
 Evaluated supplier capability, manufacturing capacity and operational readiness.
Stakeholder Management
 Coordinated daily with client teams, suppliers, production facilities and logistics partners.
 Maintained transparency, mitigated operational risks and ensured project milestones were consistently achieved.
Business Results
 Recovered critical regional launches under compressed timelines.
 Delivered complex regional product launches across AP markets.
 Built long-term supplier partnerships supporting operational excellence.
Industry Expertise
 FMCG & Consumer Brands
 Retail Marketing & POSM
 Commercial Printing
 Packaging & Promotions
 Regional Product Launches
Technology, Business & Procurement Systems
 NOOSH Procurement & Workflow Management System
 ERP Systems
 CRM Platforms
 QuickBooks