Digital Marketing Specialist
Upwork Inc.
Total years of experience :12 years, 7 Months
• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos and audio content to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
• Possessing the financial acumen and commercial flair needed to understand diverse market and identify potential opportunities and new clients.
• Ensuring that projects are financially viable.
• Ability to react quickly to emergency situation or new customer requirements.
• Identifying the specific needs of customers, and then creating bespoke solutions for them.
• Sharing knowledge and expertise in a highly professional manner.
• Identifying new sales leads
• Researching organizations and individuals online to identify new leads and potential new markets
• Contacting potential clients via email or phone to establish rapport and set up meetings
• Preparing PowerPoint presentations and sales presentations
• Developing sales goals for the team and ensuring they are met
• Responsible for organising and conducting interviews
• Analysing the results and collaborating on reports for the clients and office documentation.
• Responsible for Various SEO & SEM related tasks.
Project Management, Digital Marketing, Sales and Marketing, Integrated Marketing Communication and New Product Development
Sales Management, Retail Marketing, Brand Management, Entrepreneurship, Business Development, and Marketing Research
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