Creative Manager
Dubai Culture & Arts Authority
Total years of experience :18 years, 3 Months
• Lead and manage creative teams on high-impact projects, translating client objectives into compelling concepts aligned with brand identity and project goals.
• Oversee creative execution across diverse mediums, ensuring deliverables meet client expectations.
• Collaborate closely with cross-functional teams and clients, providing clear artistic direction and mentorship to the creative team.
• Led the graphic department - Creative Services Centre at SBA (Saudi TV)
• Successfully launched new TV news graphic packages and implemented seasonal branding for multiple TV channels (Founding Day & Ramadan seasons), driving brand recognition and audience engagement.
• Lead a team of designers and content creators to execute the regional marketing strategy in 4countries. Accomplished 110% sales growth, 2X customer acquisition and retention
• Develop high-impact creative content and promotional campaigns online and offline from concept to completion, leveraging a variety of marketing collaterals and digital channels, including in-app, email and social media.
• Collaborate with stakeholders, including product, sales and business teams, to understand customer needs and develop tailored solutions that align with overall business strategy.
• Partnered closely with senior leadership and business units to deliver the best solutions that meet the company objectives and drive e-commerce business results.
• Mentored junior team members, offering guidance and support to help them grow and reach their full potential.
• Designed and animated eye-catching motion graphics and videos for variety of digital platforms, including web, mobile applications and social media.
• Contributed to development of creative concepts and storyboards, working closely with clients and internal teams to ensure that all deliverables met their needs.
• Employed wide array of software and plug-ins, such as Adobe Creative Suite (After Effects, Premier) to bring designs to life with motion.
• Accomplished 60+ motion designs and 20+ videos for 40+ clients in Europe and GCC, with hands-on execution skills and the ability to handle multiple projects at one time.
• Designed and animated visually appealing motion designs and videos for various local & international events, including opening ceremonies, media coverage and guest interviews.
• Collaborated with event management teams in seamlessly integrating 40+ motion designs and videos into 27 live events with around 2 million attendees per year.
• Participated in creative concepts, scripts and storyboards, working in collaboration with clients and internal teams to meet all project requirements.
• Worked on-set alongside performers, videographers, and producers to create unique visual content, using a diverse range of video shooting, sound recording & lighting equipment, and post-production tools.
• Co-founded a successful design and animation studio, providing creative direction and leadership to atalented team of designers and animators.
• Conceptualized and executed a diverse portfolio of design and animation projects, including commercials, brand identities, and promotional videos.
• Oversaw all aspects of the creative services business, from client relations and project management to team management.
• Built a strong reputation in the industry, attracting high-profile clients like: Vodafone, Samsung, and Egypt Telecom.
Bachelor's Degree in Graphic Design & Advertising Arts - Specialization in Animation & Motion Graphic
