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Muhammad Zeshan Ishaq, Sales & Distribution Executive(Short

Muhammad Zeshan Ishaq

Sales & Distribution Executive(Short·My Cookie Dealer LLC

United Arab Emirates

Diploma, Journalism

Work experience

Total years of experience: 11 years, 2 months

Sales & Distribution Executive(Short

December 2025 - March 2026

My Cookie Dealer LLC

Dubai, United Arab Emirates

December 2025 - March 2026

• Opened and managed 15 supermarket accounts, ensuring optimal product placement and increased brand visibility.
• Expanded companys network by onboarding 10 gyms and 5 nutrition stores, boosting retail and fitness market presence.
• Facilitated smooth team transition by connecting incoming staff with key contacts, ensuring operational continuity.
• Documented and shared critical processes to enable seamless handover and maintain consistent sales operations.

Company industry:
FMCG

Senior Sales Executive

January 2024 - November 2025

Hean General Trading LLC (Nawhal’s Finest Sauces)

Dubai, United Arab Emirates

January 2024 - November 2025

• Pioneered a new market entry and distribution network by successfully launching the brand from scratch in the UAE, resulting in
immediate market penetration.
• Expanded sales channels by listing products on major ecommerce platforms including Amazon, Tradeling, Instashop, HorecaStore, and
NowNow.
• Secured 30+ new retail accounts (including hypermarkets like The Fresh Market) without incurring listing fees, demonstrating exceptional
negotiation skills.
• Drove HoReCa revenue growth by onboarding 40+ restaurants and 2 catering companies on favorable cashbase terms.
• Won major quickservice restaurant (QSR) contracts including Jollibee, NewYork Fries, and Marry Brown, significantly boosting brand
visibility and volume sales.

Company industry:
FMCG
Job role:
Sales

Business Development Executive

October 2022 - December 2023

Ophellia Middle East

Dubai, United Arab Emirates

October 2022 - December 2023

• Accelerated market presence by successfully onboarding 120+ individual supermarkets without any listing fees within 15 months.
• Cultivated strategic B2B relationships by securing KeyAccounts such as Tudo, Carryfood, and Fresh Mart.
• Exceeded monthlysales targets consistently throughout tenure by developing and executing targeted sales strategies.
• Expanded HoReCa portfolio by successfully onboarding the Trouvaille café Chain and the prestigious ShangriLa Hotel SZR.
• Managed high value KeyAccounts including Carrefour, Union Coops, and Almaya, consistently achieving premium shelf placement.
• Generated consistent monthly revenue exceeding AED 500, 000+.
• Improved shelf share and visibility across assigned territories
• Led a team of 15 merchandisers across major retail chains, optimizing shelf displays, ensuring planogram compliance, executing
promotional setups, and managing stock rotation.

Company industry:
FMCG
Job role:
Management

Presales Executive

October 2018 - September 2022

Pepsico

Dubai, United Arab Emirates

October 2018 - September 2022

• Managed high value KeyAccounts including Carrefour, Union Coops, and Almaya, consistently achieving premium shelf placement.
• Generated over AED 500, 000 in monthly sales, consistently achieving and surpassing challenging sales targets.
• Led a team of 15 merchandisers across major retail chains, optimizing shelf displays, ensuring planogram compliance, executing
promotional setups, and managing stock rotation.

Company industry:
FMCG
Job role:
Information Technology

Sales Merchandiser

February 2015 - September 2018

National Trading And Developing EST

Dubai, United Arab Emirates

February 2015 - September 2018

• Managedinstorecustomer experience by providing accurate product information, conducting competitive price comparisons, and
effectively crossselling products.
• Optimizedinstorevisibility by ensuring racks were fully stocked and product displays adhered to retail merchandising standards.

Company industry:
FMCG
Job role:
Sales

Education

NBCU Academy

February 2025

February 2025

Diploma, Journalism

United States

NBCU Academy

January 2025

January 2025

Bachelor's degree, Journalism

United States

UnitedStatesOfAmerica(USA) NBCU Academy

January 2025

January 2025

Diploma, Journalism

United States

Punjab University

July 2016

July 2016

Bachelor's degree, Arts

Pakistan

GPA (percentage): 1%

GPA (percentage): 1%

Al Noor Computer College

December 2014

December 2014

Diploma, Office Management

Pakistan

Al Noor Computer College

January 2014

January 2014

Bachelor's degree, Computer And Systems Engineering

Pakistan

Al Noor Computer College

January 2014

January 2014

Higher diploma, Business And Computer Studies

Pakistan

Linkedin

February 2008

February 2008

High school or equivalent, SocialMediaStrategyAnd

Pakistan

Skills

Marketing and brand Management
Expert
Marketing and brand Management
Expert
Social Media
Expert
Social Media
Expert
B2B Sales
Expert
B2B Sales
Expert
Modern Trade
Expert
Modern Trade
Expert
FMCG
Expert
FMCG
Expert
Fast Learner
Expert
Fast Learner
Expert
Team Leader
Expert
Team Leader
Expert
Social Media
Expert
Social Media
Expert
Modern Trade
Expert
Modern Trade
Expert
Market Trend Understanding
Expert
Market Trend Understanding
Expert
B2B Sales
Expert
B2B Sales
Expert
FMCG
Expert
FMCG
Expert
Retail marketing
Expert
Retail marketing
Expert
Marketing Compaign Management
Expert
Marketing Compaign Management
Expert
Problem Solving
Expert
Problem Solving
Expert
Merchandising
Expert
Merchandising
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Purchasing
Expert
Purchasing
Expert
Marketing
Expert
Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Wholesale Sales
Expert
Wholesale Sales
Expert
Store Management
Expert
Store Management
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
CONCRETE PLACEMENT
Intermediate
CONCRETE PLACEMENT
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
ADVERTISING SALES
Intermediate
ADVERTISING SALES
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
INVENTORY DISTRIBUTION
Intermediate
INVENTORY DISTRIBUTION
Intermediate

Languages

English
Expert
Urdu
Native Speaker
Arabic
Intermediate
Hindi
Expert

Training and Certifications

Certifications
Customer Relationship Management (CRM)
Social Media StrategyAnd Marketing
Retail Sales Management
Contentmarketing Specialist Customer Relationship Management (CRM)
RetailSales Management AILanguage Model
Digital and Content Marketing
Retail Sales Management
Social Media Marketing
The Fundamentals of AI
Retail Management
Customer Relationship Management (CRM)
UAE Driving Lisence
Nov 2017

Hobbies

  • Social Media Activists