Marketing Executive
Foortal.pk
Total years of experience :3 years, 0 Months
Work Description:
Responsibilities were to penetrate in the market with newly launched food ordering portal (www.foortal.pk) and increase the brand awareness. The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research.
Key areas: Content strategy, service branding, brand building, public relations, social media marketing, ATL and BTL activates, online and offline marketing.
Selected Accomplishments:
• Planned & implemented branding activities across all online & offline channels.
• Lead cross functional team which comprises of marketing, Graphic and UI Designers.
• Able to exemplary manage budget and respective performance.
• Set up new brand strategies.
• Managed customer relationships.
• Involved in the online, web and email branding campaigns.
• Supervised and managed different BTL activities.
• Implemented different strategies to create brand recognition and brand recall.
• Access the customer’s online buying trend.
• Analyzed the market, including competitors and consumers.
• Acted as liaisons between the media, suppliers, and clients.
• Assess the branding strategies (online and offline) to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Engaged in social channels to increase advocacy and loyalty in the targeted channel communities.
Few Achievements
• Launched successful brand initiatives.
• Initiated a unique concept to promote the client “Domino’s Pizza”, by introducing Foortal Rupiya Offer campaign where customers had to pay only Re.1 for pizza.
• This campaign was promoted on social media & customer availed this offer in 4 different cities of Pakistan (Karachi, Lahore, Islamabad and Rawalpindi)
• During the campaign web traffic multiplied by 3 times and revenue by 1.25 times.
• Initiated, planned and executed Foortal Food Madness Campaign on Social Media.
• Intense customer response on the campaign. Web traffic increased by 3 times and revenue by 2 times.
• Managed and supervised the BTL activities which were held at Expo Pakistan 2012, Karachi and Masala Family Festival 2013, Karachi.
• Finalized the barter partnership with Apna Karachi FM 107 Radio Channel.
• Developed and maintained Facebook page that has now over 60K customers following the page.
• Designed content for videos, demonstrating scenarios how online food ordering is effective and various other features of website
Product Executive- TradeKey.com
Work Description:
Responsibilities were to enhance the product performance by deploying user friendly services and to facilitate the customer’s issues. Assist customers in boosting their business. Apart from it, managed multiple promotional and advertising campaigns. Educate different stakeholder about the newly added feature in the product and services. Address the customer’s issue. Identify the loop holes and take corrective actions according to it. Compiled and maintained records regarding the day to day activity in coordination with different operational Departments.
Key Areas: Product development, Account Handling, Sales Coordination, Customer Facilitation, Online Marketing, B2B.
Selected Accomplishments:
• Served as Marketing & Communication personnel.
• Facilitate the customers through Online Support through different E-means.
• Address pro actively all customer issues and take corrective actions.
• Coordinate different marketing and promotional campaign of the company.
• Suggest breakthrough ideas to positively impact the business directly or indirectly.
• Performed the major role in retaining the Customers.
• Coordinate sales operations with all other departments.
• Document daily and monthly sales activities.
• Provide direction and assist R&D team in different Projects.
• Document system problems and resolutions for future reference.
• Follow up clients for the documents against their payment.
Few Achievements
• Over achieved monthly set work targets. On average 120%.
• Responsible for training and mentoring the new hired associate.
• Developed and executed new quality standards for customer facilitation.
• Established good working relationships with clients and retained the dead leads.
• Generate new business leads for the clients.
• Worked on different projects to facilitate the customers.