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Muhammad Faisal Rashid, head of marketing

Muhammad Faisal Rashid

head of marketing·Jubilee General Insurance

Pakistan

Master's degree, Marketing

Work experience

Total years of experience: 15 years, 3 months

head of marketing

June 2024 - Present

Jubilee General Insurance

Karachi, Pakistan

June 2024 - Present

Company industry:
Insurance & TPA
Job role:
Marketing and PR

Manager, Marketing and Brand Communications

March 2011 - Present

Jubilee Life Insurance Company Limited

Karachi, Pakistan

March 2011 - Present

Managing a diverse portfolio of life insurance solutions for all business units (Bancassurance, Individual Life, Corporate Insurance, Takaful, Micro Insurance and Priority Insurance). I have a sound marketing experience of managing & developing brands for a wide range of life insurance solutions like: Education, Marriage, Saving and Protection, Women, Rural, Retirement and Wealth Accumulation. I am also looking after various projects and campaigns for building our brand. I am also responsible for various researches we conduct for our business objectives. Other responsibilities include brand building, brand communication, corporate communication, product management, sales support, advertising, media planning, business research and its implications, PR activities and market planning.

Company industry:
Insurance & TPA
Job role:
Marketing and PR

Education

University of Karachi

December 2010

December 2010

Master's degree, Marketing

Pakistan

GPA (point): 3.62 out of 4

GPA (point): 3.62 out of 4

University of Karachi

December 2009

December 2009

Bachelor's degree, Marketing

Pakistan

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Skills

Marketing
Expert
Marketing
Expert
Product Management
Expert
Product Management
Expert
Research
Expert
Research
Expert
Business Strategy
Expert
Business Strategy
Expert
Brand Management
Expert
Brand Management
Expert
Media Planning
Intermediate
Media Planning
Intermediate
Business Research
Intermediate
Business Research
Intermediate
Brand Management and relaunch
Intermediate
Brand Management and relaunch
Intermediate
ATL and BTL Advertising
Intermediate
ATL and BTL Advertising
Intermediate
Social Media Management
Intermediate
Social Media Management
Intermediate
Product Management
Intermediate
Product Management
Intermediate
Marketing
Expert
Marketing
Expert
Research
Expert
Research
Expert
Business Strategy
Expert
Business Strategy
Expert
Brand Management
Expert
Brand Management
Expert

Languages

English
Expert
Urdu
Expert

Memberships

WWF Pakistan

Member

August 2014

Advertising Age

Member - Advisory Panel

July 2014

Training and Certifications

Training
Marketing Strategy with MARKSTRAT3 SIMULATION
Lahore University of Management Sciences
May 2015
Marketing through Social Media
IBA - Center of Excellence
May 2014