Muhammad Faisal Rashid, Manager, Marketing and Brand Communications

Muhammad Faisal Rashid

Manager, Marketing and Brand Communications

Jubilee Life Insurance Company Limited

Location
Pakistan - Karachi
Education
Master's degree, Marketing
Experience
13 years, 3 Months

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Work Experience

Total years of experience :13 years, 3 Months

Manager, Marketing and Brand Communications at Jubilee Life Insurance Company Limited
  • Pakistan - Karachi
  • My current job since March 2011

Managing a diverse portfolio of life insurance solutions for all business units (Bancassurance, Individual Life, Corporate Insurance, Takaful, Micro Insurance and Priority Insurance). I have a sound marketing experience of managing & developing brands for a wide range of life insurance solutions like: Education, Marriage, Saving and Protection, Women, Rural, Retirement and Wealth Accumulation. I am also looking after various projects and campaigns for building our brand. I am also responsible for various researches we conduct for our business objectives. Other responsibilities include brand building, brand communication, corporate communication, product management, sales support, advertising, media planning, business research and its implications, PR activities and market planning.

Education

Master's degree, Marketing
  • at University of Karachi
  • December 2010
Bachelor's degree, Marketing
  • at University of Karachi
  • December 2009

Specialties & Skills

Marketing
Product Management
Research
Business Strategy
Brand Management
Media Planning
Business Research
Brand Management and relaunch
ATL and BTL Advertising
Social Media Management
Product Management

Languages

English
Expert
Urdu
Expert

Memberships

WWF Pakistan
  • Member
  • August 2014
Advertising Age
  • Member - Advisory Panel
  • July 2014

Training and Certifications

Marketing Strategy with MARKSTRAT3 SIMULATION (Training)
Training Institute:
Lahore University of Management Sciences
Date Attended:
May 2015
Marketing through Social Media (Training)
Training Institute:
IBA - Center of Excellence
Date Attended:
May 2014