Muhammad Farhan Ali Khan

Develop and implement customer/channel specific trade category plans.
Increase Market Share based on category and shopper insights.
Develop Convenience and Cosmetics Channel for L’Oreal Pakistan, identify opportunity and ensure channel profitability.
Work closely with cross functional team to ensure channel wise ROI for Skin care category
Research competitors and ensure appropriate pricing and promotional activities
Forecast demand trends and liaison with demand planner to ensure zero supply constraint and forecast accuracy.
Develop strong relationship with distributors and vendors to ensure operational efficiencies
Maintain pricing parity across all trade channels along with volume delivery.
Key Wins
Initiated & executed “Makeup Madness” at Imtiaz Super Market, contributed over PKR100 Million tertiary sales in 3 days.
Developed Tissue Mask category by influencing and changing Skin care category merchandising options translating into category growth and increase assortment.
Developed Petro Mart channel in Pakistan for L’Oreal providing incremental business of PKR 20million.
Best in class execution for Skin Care Center in Al-Fatah (Skin Lab)
Successfully launched Garnier Men Duo Foam, L’Oreal White Perfect Milk Foam, L’Oreal Red Ginseng and Garnier Micellar Cleansing water.

Managing South Region worth PKR 1.17 Billion business for Hair care, Hair Color, Hair Skin care and Cosmetics Category.
Contribute to the commercial vision by sharing account perspective, risks and opportunities.
Prepared and lead the accounts negotiations for Joint Business Plans. Built action plan to implement the Division and Channel strategy.
Work closely with distributor and internal departments’; connect key account key stakeholders of all function with L’Oréal counterpart.
Created annual business plan taking into account the growth levers to achieve objectives and brand profitability within the account.
Key Wins
Awarded Sales Championship award for the year 2019 for 34% GLY.
Successfully locked all Key account contracts for 2018 and 2019.
Won Sales Championship award for Q1’19.
Ensured saving of 0.5% in 2019.

Managing Bahawalpur Area worth PKR 300 million business in Confectionary & Powdered Beverage Category.
Bahawalpur Zone comprises of 5 major towns, Bahawalpur city, Rahim Yar Khan, Sadiqabad, Burewala, Vehari and Khanewal
Area is led by 5 direct and 20 plus indirect reports with distributor network.
Responsible for delivering Primary, Secondary target and KPIs in line with company’s objective
Maintain healthy relationship with distributors

Manage Key Accounts - Metro Cash & Carry, Carrefour and Government Institutions.
Successfully develop and execute Channel/customer wise Go to Market and Initiative master plan (Trade tools development, Promotion)
Manage the Initiative master program for all categories.
Responsible for delivering the monthly targets.
Responsible for ensuring contract performances are met and renew contract once completed.

Manage Trade payments to distributor. Responsible for recognizing and anticipate risk areas to maintain stewardship. Also lead SPOC for OPTIMA from CBD.
Responsible for Corporate Channels GTM/ analysis & enabling ADP to execute FMOT plans with excellence.
Manage the FY corporate channel Initiative master program for all categories/channels.
Responsible for delivering the monthly business intelligence reports for corporate teams.
Responsible for creative designing of Point of Sale Material.

Daily comparative charts updates
FAML funds daily changes and YTD trends
AMC’s AUM comparatives
Rationales of scrips
Budget Review
Islamic screening of firms
Preparation of FMR
Calculate returns for FMR for funds
Prepare Minutes of IC meeting
Research Report on Companies and Sectors

Created/Prepared: Investment Policy Statement for the client, Record keeping of all the transactions of multiple clients, Deal tickets, Monthly performance reports which were then send for approval to Head of departments, Minutes of Meeting, Inquired financial Instrument offer Rates, Advisory Stance for Treasury bill auction, Trade Sheets, Prepared Investment Advisory Proposal Presentation for potential clients, Calculation of yield for T-Bills, Inter-Office Memorandum for Investment Advisory Department, Discount Rate Expectation.

Created/Prepared: Investment Policy Statement for the client, Record keeping of all the transactions of multiple clients, Deal tickets, Monthly performance reports which were then send for approval to Head of departments, Minutes of Meeting, Inquired financial Instrument offer Rates, Advisory Stance for Treasury bill auction, Trade Sheets, Prepared Investment Advisory Proposal Presentation for potential clients, Calculation of yield for T-Bills, Inter-Office Memorandum for Investment Advisory Department, Discount Rate Expectation.

Make outbound calls to potential clients for refinancing of Mortgage loan in USA, and also provided free consultancy to the clients who wanted to refinance their mortgage or required Credit line.
We used to take all the information from the client and then due diligence of the clients FICA score and transferred the call to licensed financial adviser

Make outbound calls to potential clients in USA, Provided free Customer service and gave clients awareness of new cellular service tariffs and also sold them those tariff.
This service was provided in USA for Sprint wireless network and in UK for Orange.