Muhammad Tariq Naseer

Successful launch of new Smartphone category Phablet (2015) and re-launch of Motorola (2016) across UAE, KSA and lower Gulf

Leading the first E-Commerce partnership between Souq.com and Motorola for an online brand shop

Digital campaign planning and execution (Banner advertising, Youtube campaigns, SEO and SEM)

Social media campaigns and competitions across Facebook, Instagram and Twitter

Supporting the global brand strategy and positioning of Motorola across UAE and Lower Gulf

Increase in-store brand visibility by 30% along with improving product display with key partners in UAE by re-negotiation of branding positions
Optimize branding rental contracts by achieving USD 600K annual saving (FY1617 & FY1718)

Increase in brand awareness and consideration for Lenovo Smartphones by 15% and Motorola brand awareness by 30%

Retail furniture ramp up across UAE, KSA, Lower Gulf with permanent furniture fixtures across 300+ stores all region combined

Planning and execution in-store brand activation to drive consumer engagement with the product portfolio and support incremental sell out

Effective and in-depth planning for traditional and social media during flagship launches

Budget management and tracking every quarter with an estimated budget allocation of USD 4mn per quarter across UAE and Lower Gulf

Events, partners and tradeshows management. Participation in Gitex and sponsored events

Co-marketing campaigns with key retail partners to gain mileage from their owned platforms online and offline
Leading since Jan 2018 UAE and Lower Gulf field force and in-channel promoters’ team and.

Responsible for defining, creating, and delivering channel marketing tools that will enable channel partners (Operators and Retail) in the MENA region to increase their sales of Blackberry devices.

Managing quarterly marketing plans and execution of activities for Operators and Retailers in Lebanon, Jordan, Oman and Pakistan.

Build and manage relationships with key & selected independent retail and operator accounts ensuring maximum exposure of the Blackberry brand.

Event specialist working on global event planning, proposal and preperation. Negotiation; preparing and maintaining budgets. Operational event management, onsite logistics and team supervision. eg. Blackberry World (USA) and 3GSM (Spain). Promoting ems through the management and organisation of events, exhibitions and trade show activities, within the brand parameters

Managing a high net worth client portfolios in terms of all advertising requirement ATL or BTL

Act as the liaison between the client and the creatives, ensuring the clients' needs and goals are being met on every project, that the project is being done within the scope of the budget and in a timely manner in terms of brand strategy, research, media planning and advertising campaign development.

Conducting focus groups on exisiting products, compiling and presenting findings with solutions to the client.

Responsible for managing BTL activities with the objective to educate the consumer about the complete range and features of available Motorola devices.

Ensuring maximum brand visiblity at product launches and company sponsored events.

Assisted in the planning and exectuion of the Philip Kotler Event in Pakistan.