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Muhammed Rafik, Graphic Designer | Photo & Videographer | Content Creator

Muhammed Rafik

Graphic Designer | Photo & Videographer | Content Creator·Sweetlife Confectionery

United Arab Emirates

Bachelor's degree, Graphic Design

Work experience

Total years of experience: 5 years, 6 months

Graphic Designer | Photo & Videographer | Content Creator

March 2024 - Present

Sweetlife Confectionery

Dubai, United Arab Emirates

March 2024 - Present

Designed 100+ packaging labels for candies, chocolates, dragees, and customized
gift boxes
Developed packaging concepts, dielines, branding elements, and print-ready
production files
Created customized packaging and gifting designs for premium brands including
Sephora, Dior, MAC Cosmetics, NARS, Dolce & Gabbana, and Arada
Designed customized packaging for ZNM Museum projects in Abu Dhabi
Managed 2 Instagram pages including content planning, posting, engagement, and
customer interaction
Created 10+ Instagram Reels monthly and produced weekly product photography and
promotional videos
Increased Instagram engagement by 35% through targeted visual content strategies
Designed 100+ social media creatives, promotional banners, posters, and campaign
materials
Created Ramadan campaign creatives and handled both Arabic and English marketing
designs
Coordinated with printing vendors to ensure accurate packaging and high-quality
production output
Worked in fast-paced environments while handling multiple projects under tight
deadlines

Company industry:
Food & Beverage Production

Graphic Designer | Photographer

April 2023 - February 2024

Vistaar Media

Bengaluru, India

April 2023 - February 2024

Designed advertisements, posters, brochures, and corporate marketing materials
Created engaging social media posts and Instagram Reels
Developed short-form promotional videos for digital campaigns
Conducted professional photoshoots for brands, influencers, and events
Edited photos and videos for online and print platforms
Delivered print-ready and digital-ready files

Company industry:
Media Production

Graphic Designer

January 2022 - March 2023

Silicon Media Technology Ltd

Bengaluru, India

January 2022 - March 2023

Designed 10+ magazines and nearly 100 magazine covers
Created editorial layouts following brand guidelines
Supported digital promotions with creative visual content
Coordinated with marketing and editorial teams

Company industry:
Advertising

Graphic Designer | Photographer

January 2021 - January 2022

freelance

Bengaluru, India Hybrid

January 2021 - January 2022

Created branding materials and social media creatives for startups
Produced Instagram Reels and short promotional videos
Designed logos, posters, and marketing visuals
Managed multiple client projects and deadlines

Company industry:
Photography
Job role:
Design, Creative, and Arts

Education

MAAC Koramangala

January 2022

January 2022

Bachelor's degree, Graphic Design

India

MAAC Koramangala

January 2022

January 2022

Bachelor's degree, Art

India

Kannur University

January 2020

January 2020

Bachelor's degree, Accounting

India

Kannur University

January 2020

January 2020

Bachelor's degree, Commerce

India

Rac Higher Secondary School

January 2018

January 2018

High school or equivalent, Commerce

India

Rac Higher Secondary School

January 2018

January 2018

High school or equivalent, higher secondary

India

Skills

CONTENT CREATION

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

CORPORATE BRANDING

Intermediate

DATA LINK

Intermediate

DIGITAL CONTENT

Intermediate

ENGAGEMENT MARKETING

Intermediate

GRAPHIC DESIGN

Intermediate

PACKAGING DESIGN

Intermediate

PRINT PRODUCTION

Intermediate

SOCIAL MEDIA

Intermediate

Languages

English

Beginner

Malayalam

Beginner

Hindi

Beginner