MOHAMMED BASIL kOYAPPATHODI MECHERI

(Direct Report to Marketing Manager& Dotted line report to National Sales Manager & Business Head)
 Leading the business development, brand management, Trade Marketing and Key Account management for the company.
 New customer acquisition and management of existing customers through timely customer meets and follow-ups.
 Brand management (Solution selling, product innovation), Brand promotion (Special prices, sales promotion)
 Marketing budget and assisting marketing manager on promotional activities
 SNOP calls, Demand forecasting and preparing yearly sales budgets, GAP analysis, Business intelligence.
 Supervising sales activities for brand & category
 Expiry management, GAP analysis.
 Supplier management, trade deals recovery management.
 Joint business planning.
 Leading the sales team, performance management.
 Supporting the decision Making on inbound and outbound logistics for the category products.
 Channels of operations - Hotel, QSR, restaurants focused developments.

 Devised and implemented various strategies for B2B and B2C development.
 Handled the Event management activities for the company.
 Managed the customer database
 New account development and management
 Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues.
 Create and improve proposals for our existing and new clients
 Develop and deliver pitches for potential clients.

 Develop and manage marketing campaigns
 Support the promotional activities
 Maintained the firm website and monitor data analytics
 Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
 Monitor progress of campaigns using various metrics and submit reports of performance
 Collaborate with managers in preparing budgets and monitoring expenses

making database about customers..informing to the head of department.meeting with customers, marketing our product, purchase order creation, invoice making and informing the management for forther process like product delivery