DEO-Digital Engagement officer
GULF TALEED COMMERCIAL SERVICES COMPANY
Total years of experience :11 years, 2 Months
Managing GT and KA retailers remotely and ensuring proper follow up of DTE
compliance and non-compliance tasks
• Briefing retailers about new trade programs like IKSAB+.
• Educating and briefing about trade programs to hyper care POS’s.
• Reporting and analyzing DTE reports and POS performance.
• Keeping track of KPI by maintaining RR and SR.
• Task auditing and analyzing NPS scores.
• Aligning with field team (TE) and territory supervisors (TS) to ensure proper flow
of trade programs.
• Technical support to field team to resolve DTE issues in market.
• Supporting field team to onboard new outlets to DTE.
• Sharing market intelligence and retailers’ feedback with my supervisor and
manager.
• Ensuring to support TE’s technical team with marketing campaigns for new
launches and new programs.
• Educating retailers on the importance of maintaining adequate stocks and
increasing sales buy using customer centric approach.
• Deployed Retailers centric messaging to enhance brand equity across the market
(less smell, smart seal…).
• Support commercial activation team during product launch events
and activations
Started as a Trade Development Representative (TDR) and promoted to Team Leader (Reporting to Area Manager).
Led a team of three Trade Development Representatives in Hail and Qassim region.
Team Building & Management
Managing/devising trade activations and promotional activities to create brand
awareness.
Re-engineering route plans of the team and providing them on-job trainings.
Managing all program activities with 3 Trade Development Representatives
Covering 560 Outlets within one-month cycle
Keeping a track of the market trends and anticipating future progressions.
Analyzing/Reporting those trends and team performance through presentations
and spreadsheets.
Managing entire office activities in the regional city of Qassim.
Dealing with Retail, Semi wholesales, whole sales, Key Accounts
Calculating/Analyzing share of market/contribution of market (SoM/CoM), Total
Industrial Volume (TIV) of outlets and Key Accounts.
Contracting/Shortlisting outlets to install permanent point of sales materials.
Reporting/Presenting detailed analysis of customer behavior and habits based on
internal and external data (acquired from market through my team). Including the
foot-traffic and weighted potential of the POSs.
Manage all new product Launches through Events, Trade Support activities Working with channel sales teams to present marketing plans to key retail
partners and negotiate yearly contracts.
Responsible for selling, marketing, promoting and demonstrating products
Increasing business by generating sales to new customers and by selling additional
products to existing customers
Attracting potential customers by answering product and service questions to the
existing and the new customers.
Maintaining high level of service and quality
Maintaining customer records.
Following up with clients.
Clarifying customer queries
Develop creative sales tools, including presentations, trends report, kitted assets and product data sheets
Provided primary customers support to internal and external customers in fast-piece environment
Bachelor of commerce with 75% marks