Sales And Marketing Manager
Advanced Ymamah for Medical Supplies
Total des années d'expérience :22 years, 10 Mois
• Setting strategic aims and creating the right environment to build the driving forces and establish a smooth flow of communications among different functional teams.
• Closing deals and resolving customer complaints regarding sales and aftersales services, full responsibility for sales targets (structuring/ achievements) within planned PNL.
• Leading medical sales/ marketing teams achieving their targets, developing structure and skills, delivering efficient market coverage, broadening customers' databases.
• Identifying new potential products ranges and acquiring new partnerships.
• Promoting brands awareness and delivery of the products’ messages.
• Expanded the market in private and governmental hospitals, and registered different products with the National Procurement Company (NUPCO) marketplace.
• Leading the tendering business, from creation to proposals submissions, and managing the committees’ persuasion to win the tender and order fulfillment up to obtaining customer satisfaction and re-ordering.
• Revised and improved sales processes and business development operations across four products ranges, within direct reporting medical sales/marketing professionals, and other six branches/ channels, kingdom-wise.
• Delivered 240% sales revenue growth, whereas net profit improved by 30%, accompanied by exceptional customer satisfaction rise. (2015 No.1 Global Team Ribbon/ DeRoyal 2015).
• Re-structured the team functionally, started strategical targeting of high potential accounts, resulted in efficient market coverage, while continuous team enablement to evolve, all transformed the business into multimillion dollars.
• Directed the sales strategies, sales-force effectiveness, products launch, forecasts/quotas, PNL, market plan, competitive analysis, market development, reimbursement, logistics/order processing, deliveries, and after-sales services.
• Registered the four products lines with Saudi Gulf Health (SGH) tender.
• Counseled with DeRoyal marketing and products managers, and market KOLs', persuading OEM products development, catalyzed market penetration with 3 new product ranges.
• Directed the RFPs' contracting, including preparing proposals, documents, and submission, ensuring the highlight of products' and company's value proposition, further, guided the networking and persuasion to win tenders, then steered the orders’ fulfillment.
• Succeeded in the sales of an inventory management software “CONTINUUM”.
• Instituted and led a qualified sales/marketing team to exceed sales goals of hearing aid by 12%, while, exceptionally, surpassed Cochlear implantation sales by almost 288%, within the first year (35 implants annually increased to 135).
• Accomplished impactful sales training, coached, and motivated entire sales/marketing teams (inside audiologists & outside pharmacists/biomedical engineers) to drive revenue growth and net-profit increase (↑12%).
• Built win-win relationships with customers, end-users, and KOLs generated referrals from different countries in the ME and GCC, produced (15 - 20%) of total sales.
90%
63.9%
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