Business Development and Marketing Manager
AHK Group - Brands Laduree Paris, Fauchon, Zaadna, Spazio, Joël Robuchon, etc.
Total years of experience :9 years, 10 Months
•Develop and execute strategic business plans aimed at amplifying sales and driving revenue growth.
•Cultivate relationships with clients and industry associates, fostering connections at local and international level.
•Identify and assess potential franchise partners, conducting comprehensive market research and due diligence to ensure alignment with brand values and standards.
•Strategically set and attained sales targets, achieving a remarkable sales growth through new business acquisition and the implementation of growth strategies.
•Spearhead negotiations with corporate clients and partners to secure profitable contracts and strategic alliances.
•Elevated client engagement through development of strong relationships with key decision makers.
•Oversaw a team of more than 20 employees and managed relationships with third-party vendors.
• Direct all meetings and produce presentations for clients.
•Collaborate with principal suppliers and overseas partners to strategically import product lines.
•Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement
•Identify emerging market segments and capitalize on opportunities, leading to the successful acquisition of multiple international franchises and launched 4 homegrown brands.
• Achieved a remarkable 80% increase in restaurant revenue by establishing a strategic agreement with a prominent event booking website and executing highly successful events.
•Collaborated with cross-functional teams to create comprehensive franchise support materials, including training programs, operational manuals, and marketing collateral.
•Successfully executed and managed multiple high-profile events and projects.
• Develop and execute comprehensive marketing strategies to promote the F&B services of multiple brands within the group.
• Provide astute marketing leadership to drive revenue growth and refine corporate brand recognition.
• Efficiently oversee and coordinate internal teams and external agencies to craft comprehensive and cohesive integrated marketing and communication strategies.
• Successfully launched and promoted new culinary concepts, collaborating with renowned chefs and influencers to create captivating and trendsetting campaigns.
• Oversee all social media presence, website development, and social accounts to maximize reach of a cohesive brand identity and messaging through all market channels.
• Developed 3-4 impactful campaigns for each brand, resulting in up to 10 highly successful campaigns per year.
• Managed a cross-functional team of marketing professionals, overseeing creative content creation, digital advertising, social media management, and public relations efforts.
• Cultivate relationships with local and international media partners, securing prominent coverage in prestigious lifestyle publications and TV segments.
• Developed presentations, conducted contract negotiations, and compensation review of key strategic accounts.
• Performed comprehensive market analysis to identify market requirements and develop a marketing strategy.
• Recommend marketing budgets and media plan to management.
• Work closely with Group Sales to help drive business and support sales goals.
• Conducted competitive research and provided insights to the team on industry trends and competitor strategies.
• Work closely with the Marketing Director, revenue managers and hotel staff to develop package offers.
• Monitor, review and analyse strategies in marketing, sales, and other fields of operations.
• Setting targets and goals for sales and management teams.
• Executed the ‘Saudi Marketing Conference 2015 and the 4th Saudi-US Business Opportunities Forum 2016’ in Riyadh, Saudi Arabia.
• Analyse marketing data and develop insights with the aim of identifying new business opportunities.
• Account Management including documenting, executing, monitoring, and reporting.
• Setting up, monitoring, and evaluating digital campaigns for key account clients.
• Conduct segmentation for client's market to identify optimal target segments.
• Develop, manage, and implement an overall social media content strategy.
• Conducted data entry and verification for accounts payable and accounts receivable processes.
• Prepared financial summaries, forecast and analysis for management.
• Assisted in budget preparation, variance analysis, identifying cost saving opportunities.
• Assisted in preparation of financial statements and management reports for review.
• Reviewed statistcal information to determine fianncial trends.
