General Manager, KSA/ Sales& Business Development Director
COLMEF
Total years of experience :24 years, 5 Months
July 05 => Mar 14 COLMEF Dubai, Riyadh, Doha
General Manager, KSA
Sales Director, GCC
COLMEF is an Italian recognized market leader in construction chemicals.
Responsibilities:
• Setting up and managing full operational centers from manufacturing units, showrooms, store and logistic centers, and branch offices.
• Search for and assigning distributers and supporting their operation in G.C.C
• Building up and training sales, production, admin, and technical staff
• Managing and supporting sales and marketing Department
• Managing accounts (Payables/receivables) and financials.
• Ensuring system follow up, procedures, and Budget Forecast implementation
• Strategic planning, business plan preparation and implementation, market Study, New products development, contracts and agreements preparation and negotiation,
• Stock control, production planning, cost analysis, raw material procurement, and departmental procedure writing and ISO quality control management.
• VOC, LEED, green building, and building codes requirement compliance.
Major Achievement:
• Successfully built up COLMEF GCC from 0 to number 5 in the market of UAE with booming branches in KSA and Qatar and a wide network of distributers.
June 01 => June 05 PERI Abu Dhabi
Area Manager
PERI GmbH, founded in 1969, is a worldwide leading manufacturer and supplier of formwork and scaffolding system
• Managed the areas of Abu Dhabi, Oman, and part of Dubai and Qatar.
• Preparation of comprehensive business plans including executive summary, sales forecast, market and risk analysis, and financial analysis.
• Direct sales and business development through extensive travel and follow up with clients, initiating the inquiry, quotations, negotiations, and payment follow up.
• Sites visits to follow up on the application of the product and to provide technical solutions.
• Coordination with the engineering and sales support office in the regional head office at Dubai while reporting to the regional gulf managing director and Germany.
Major Achievement:
• Solid loyal GCC client base was established and continuous growth in turnover and margin had been realized
Sept 95 => Jun 01 International Building Systems Factory (IBSF) Abu Dhabi
Area Sales Manager
IBSF is a leading pre-engineering and structural steel buildings manufacturer.
Responsibilities:
• Developing a market strategy based on market potentials as to the development of business plan which resulted in a significant revenue growth.
• Direct marketing and acquisition of tenders and inquiries through extensive visits to the consultants, contractors, clients and governments authorities.
• Technical analysis of requirements, pricing, offers preparation and negotiation.
• Acted as liaison and coordinator between the client (I.E. contractor or consultant or government authority) and the factory with its different departments.
• After sale follow up with accounts (L/C's/ Money collection) along with submittals, approvals, site visits, materials delivery, erection supervision, and technical support.
• Prepared and conducted marketing campaigns through participation in international exhibitions and advertisement agencies.
Major Achievement:
• Secured the largest contract in structural steel with ADNOC /Borouge in Ruawais worth US$ 40 Million then managed and supervised the execution.
May 92 => Sep 05 Arab Building Materials Company Muscat
Sales Manager
Responsibilities:
• Actively participated in market - sizing and strategic planning with senior management and successfully implementing business plans.
• Identified international / domestic market price trends of major building materials and quickly reacting to it.
• Strong commitment to expand the company market share by establishing strong contacts with new and existing major clients, directly handling the major accounts and introduction of new items to the market.
• Conducting cost and revenue analysis with continuous evaluation of clients overall performance and requirements with regular follow up on material in stock
• Reviewing and verifying clients invoices, deliveries and money collection.
• Administering the stores and directing the sales work force and cash counter.
• Monitoring shipping activities, customs, receipt of goods and cash flow.
• Actively participated in meetings with international material suppliers.
Major Achievement:
Spinning the company from negative to positive turnover while introducing new lines of products with major retail network.
Jan 91 => Apr 92 Taj International Trading Amman
Sales Broker
Obtaining inquiries of consumer products in the domestic and surrounding market, then sourcing the international market through a network of international suppliers.
• Developing business contacts and analyzing market requirements and trends as working door to door sales .
• Implementing administrative policy and procedures for handling inquiries, quotations, shipment, clearing and deliveries.
Dec 88 => Jan 90 Mussaed El Saleh & Sons Kuwait
Field Engineer
Assigned for Al Sharq Bus Station project as a Field Engineer. The project was for the National Public Transport Authority, and valued at US $ 4 Millions