Murad Barhouma

•Strong knowledge of technical automotive data and possess strong analytical skills.
•Highly experienced in working with leading enterprise software packages.
•Proven leadership skills, managing team during special events.
•Good interpersonal skills and effective communicator across different levels of Management.
•Ability to handle projects independently and effectively meet deadlines.

•Analyze sales data for Toyota and Lexus against competition to execute market share reports and other relevant reports.
•Monitor the price movement report for Toyota, Lexus and competitors.
•Formulate CEP (Competitive Expected Pricing) reports, comparing spec by spec for Toyota and Lexus against competition.
•Monitor and execute required information to support Toyota and Lexus marketing teams in generating creative briefs. Information required include:
 Full details about new model changes (Toyota, Lexus and competition).
 Spec by spec comparison.
 Unique selling prospects analysis.
 SWOT analysis against competition.
 Market Share analysis.
 Mapping analysis against competition.
•Prepare quarterly competitor report for Toyota monitoring prices and specifications.
•Manage and monitor “Early Bird Survey and Evaluation” report requested by Toyota Motor Corporation and top management, which includes:
 Product specs request.
 Surveys for New Generation and Current Generation Toyota and Lexus models.
 Customer profiling and behavioral analysis towards Toyota, Lexus and direct competition.
 Market and sales information.
 Evaluation and feedback.

•Observe competitors monthly and daily advertising activities in the market, and submit an activity report for Toyota management, Lexus management and top management.
•Construct detailed information viewed by customers through local website including full details (Specifications, Prices, USP’s, and Images).
•Approve final advertising layouts in terms of specs and pricing prior media releases for both Toyota and Lexus teams.
•Conduct statistical analysis of daily sales, customer profile, salesman performance etc for the sales and service units, submit report with conclusions and recommendations to GM.
•Approve uploaded documents on e-synergy by information staff, and grant user access as per security policies of MNSS. Reports include:
Monthly Traffic report.
Updated Competitors Specifications.
Spec by spec Comparisons against competition.
New competitors offer (Variance).
•Support advertising to prepare for big events such as Motor Show or Mall Displays team leader "Motor Show".
•Support advertising in their direct marketing activities such as displays, outdoor events, launches
•Coordinate with advertising regarding marketing plan and providing them with all the latest news of car models.