Product Management Specialist (High Value Segment)
Zain
مجموع سنوات الخبرة :18 years, 11 أشهر
Develop and execute HVC marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales.
Maintain the balance for all value propositions between all existing HVC products.
Monitor success of HVC products based on factors such as market appealing, serviceability, VIP customer experience etc.…
Monitor monthly, quarterly and statistical reports against business targets for the specific offers & promotions.
To create and develop internal and external awareness for new/existing HVC products and services.
Monitor and revamp (if needed) existing products to help achieving the target KPI’s
Continuously monitor overall market for newly launched competition offers, satisfaction, threats, recommendations etc.
Identify HVC loyalty, retention and churn issues at regional/local levels and rectify these issues for timely resolutions and co-ordinate with other departments
Monitor competition in their overall activity along with possible internal/external factors that may affect (Customers/MOU/revenue) KPI’s.
Develop new plans and ideas to reduce churn among HVC segments.
Prepare and conduct analysis to understand reasons behind churn.
Prepare monthly, quarterly and statistical reports on returnees/churn/revenue/usage.
Drive loyalty through new promotions and deep understanding of customer’s profiles.
Develop new plans and idea’s to reduce churn among prepaid segments.
Prepare and conduct analysis per segment to understand reasons behind churn.
Monitor success of products based on factors such as market appealing, serviceability, cost…
Prepare monthly, quarterly and statistical reports on sold/activated/demanded products.
Drive loyalty through new promotions and deep understanding of customer’s profiles.
Responsible for the security, Confidentiality & Integrity, of all information assets within his responsibilities in accordance with the company’s Information Security Policies.
Providing the marketing with primary raw data to be fed into marketing decision system by undertaking and coordinate the collection of relevant market research data, using an appropriate range of methods, including defining customer focus groups, surveys, questionnaires, etc.
Conducting network coverage surveys for new and existing sites.
Analyzing Zain external market to monitor growth/decline.
Developing, monitoring and analyzing customer satisfaction index
Evaluating an applicant's loan request or a corporation's debt issue in order to determine the likelihood that the borrower will live up to his/her obligations.