Murtaza Jetaji

• Strategic Planning: Develop and execute comprehensive marketing
strategies for leading AC brands, including Midea, Gree, Panasonic, Sharp
& York, to optimize market share and sales potential.
• Vendor Management: Negotiate contracts and cost structures with suppli- ers to
rationalize the cost of installation kits, ensuring optimal trade margins.
• Market Analysis: Conduct in-depth analysis of market trends, consumer
behavior, and competitor activities, identifying growth opportunities and product
gaps.
• Product Portfolio Management: Oversee product sourcing and supplier
relationships for enhancing the AC category portfolio, ensuring alignment with
business objectives.
• Sales Target Management: Establish and monitor sales goals, conducting
regular evaluations to track team performance and ensure targets are met.
• Profit Maximization: Implement strategic actions in response to competitor
activities and supplier negotiations, safeguarding profit margins.
• Marketing Execution: Formulate and execute quarterly marketing cam- paigns
for individual brands, achieving maximum sales and brand recogni- tion.

• Brand Management: Managed all aspects of the CAMPOMATIC consumer
electronics brand, from concept to commercialization, ensuring successful product
launches.
• Sales Strategy: Developed and executed sales strategies that increase brand
presence and market share.

Analyze and interpret market data to spot opportunities and
areas for improvement in the product range and sales channels.
• Vendor Relations: Cultivate and manage strong relationships
with suppli- ers in China, Turkey, and Dubai, negotiating
favorable contracts and business plans.
• Cost Optimization: Regularly assess cost structures and
margins to identi- fy opportunities for cost reduction and margin
improvement.
• Inventory Management: Monitor inventory turnover, slow
moving items, and obsolete stock, implementing strategies to
minimize costs.
• Competitive Positioning: Conduct frequent competitor
analysis to ensure products maintain a competitive edge in the
market.
• Space Rental Negotiation: Negotiate strategic space rental
agreements with suppliers, driving profitability through
improved retail visibility.
• Product Launch: Successfully launched and marketed new
products, such as Panasonic Viera 3D TV and Sharp 8K & XLED
TVs, ensuring market success.

Analyze and interpret market data to spot opportunities and areas for improvement
in the product range and sales channels.
• Vendor Relations: Cultivate and manage strong relationships with suppli- ers in
China, Turkey, and Dubai, negotiating favorable contracts and business plans.
• Cost Optimization: Regularly assess cost structures and margins to identi- fy
opportunities for cost reduction and margin improvement.
• Inventory Management: Monitor inventory turnover, slow-moving items, and
obsolete stock, implementing strategies to minimize costs.
• Competitive Positioning: Conduct frequent competitor analysis to ensure
products maintain a competitive edge in the market.
• Space Rental Negotiation: Negotiate strategic space rental agreements with
suppliers, driving profitability through improved retail visibility.
• Product Launch: Successfully launched and marketed new products, such as
Panasonic Viera 3D TV and Sharp 8K & XLED TVs, ensuring market success.

• Product Performance Monitoring: Analyze and optimize
product perfor- mance, adjusting pricing and promotions to
maximize profitability.
• Sales Coordination: Collaborate with sales teams to
monitor inventory levels and ensure successful sell-out
strategies.
• Market Analysis: Leverage regional market data, buying
trends, and com- petitor activity to inform product strategy
and improve sales.
• Promotions Planning: Work closely with sales teams to
plan trade promo- tions and incentives that drive sell-out in
retail channels.
• Demand Forecasting: Collaborate with supply chain
• teams to forecast demand accurately and maintain optimal
stock levels.
Pricing Strategy: Establish competitive pricing strategies
aligned with market conditions to maximize sales and profit
margins.
• Performance Reporting: Track and report on sales data,
analyzing trends to identify opportunities for growth and
improvement.

• Product Performance Monitoring: Analyze and optimize product perfor
mance, adjusting pricing and promotions to maximize profitability.
• Sales Coordination: Collaborate with sales teams to monitor inventory
levels and ensure successful sell-out strategies.
• Market Analysis: Leverage regional market data, buying trends, and com
petitor activity to inform product strategy and improve sales.
• Promotions Planning: Work closely with sales teams to plan trade promo
tions and incentives that drive sell-out in retail channels.
• Demand Forecasting: Collaborate with supply chain teams to forecast
• demand accurately and maintain optimal stock levels.
Pricing Strategy: Establish competitive pricing strategies aligned with
market conditions to maximize sales and profit margins.
• Performance Reporting: Track and report on sales data, analyzing trends to
identify opportunities for growth and improvement.

• Marketing Strategy: Led the development and implementation
of market- ing and sales strategies for Sony TV and home
entertainment products, ensuring consistent brand growth.
• Profitability Management: Oversaw profitability by managing
budgets, sales forecasts, and aligning business strategies with
overall financial goals.
• Campaign Execution: Successfully executed point-of-sale
displays and promotional campaigns across various retail
channels, enhancing product visibility.
• Sales Analysis: Conducted regular sales reporting and market
trend analy- sis to identify opportunities and optimize sales
strategies.
• Brand Awareness: Managed PR and product launch events,
driving brand awareness and creating engaging consumer
experiences.
• Retailer Negotiations: Negotiated trade agreements with
retailers, ensur- ing optimal product listings and display
placements.
• Product Training: Provided product training to retail partners
and sales teams to ensure proper product knowledge and
effective selling techniques.
• Led the successful TV exchange scheme for Sony Bravia
LED TVs, driving increased sales.

• Marketing Strategy: Led the development and implementation of market- ing
and sales strategies for Sony TV and home entertainment products, ensuring
consistent brand growth.
• Profitability Management: Oversaw profitability by managing budgets, sales
forecasts, and aligning business strategies with overall financial goals.
• Campaign Execution: Successfully executed point-of-sale displays and
promotional campaigns across various retail channels, enhancing product visibility.
• Sales Analysis: Conducted regular sales reporting and market trend analy- sis to
identify opportunities and optimize sales strategies.
• Brand Awareness: Managed PR and product launch events, driving brand
awareness and creating engaging consumer experiences.
• Retailer Negotiations: Negotiated trade agreements with retailers, ensur- ing
optimal product listings and display placements.
• Product Training: Provided product training to retail partners and sales teams to
ensure proper product knowledge and effective selling techniques.