MEA Sales & Marketing Specialist
HTC
Total des années d'expérience :16 years, 1 Mois
Go to Market, Sales, B2B and marketing strategy & forecast creation as well as regional marketing budget allocation.
Works closely with agencies and internal teams to research consumer requirements, habits and trends to better identify
consumer targeting and segmentation.
Supports in developing and creating Sales and Marketing campaigns for all retail and branding initiatives for the entire region.
This includes detailed below and above the line marketing plans.
Assists in online outbound and inbound marketing activities from social and digital content to development and optimisation
including advertising and events planning.
Manages end-to-end digital projects from website, blogs, press releases and social media platforms.
Liaises with external vendors to execute promotional events and campaigns. From event management, content creative
designers, research specialists, printing houses and public relation agencies.
Works closely with marketing, sales and product management teams to ensure brand communication consistency and full
alignment across all business functions.
Area supervisor for Abu Dhabi and Alain regions for all retail marketing activities from point of sales, promoters, brand
visibility, pricing, stock availability, training and promotions.
Worked closely with the retail channels from telecom operators to organized to independent retailers.
Worked closely with promoters and brand ambassadors in order to maximizing productivity resulting into increasing
profitability. This resulted in $3 million annual sales with 30% increase year on year.
Been involved in managing retail field forces and getting involved in their day to day journey plan to their findings reports in
order to share the current market status to the brand management teams.
Assisted in developing the brand identity for the business unit and produced advertisements, fliers, and B2B plans.
Created email campaigns that improved previous response rate by 42%.
Researched and analysed market trends, demographics, pricing schedules, competitor products, and other relevant
information to support in building sales & marketing strategies.
Approved and oversaw the creative development of promotional materials, website content, advertisements, and sales
projects for Mobile phones, AV products, and Home appliances.
Communicated with various media buyers, advertising agencies, printers, and other services to help marketing projects
execution.