Mustafa Al Faqieh, Area Manager

Mustafa Al Faqieh

Area Manager

Alshaya

Lieu
Jordanie
Éducation
Diplôme, Hotel Management
Expérience
22 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :22 years, 8 Mois

Area Manager à Alshaya
  • Jordanie - Amman
  • Je travaille ici depuis octobre 2006

Area Manager -Health and Beauty

KPA's:
•Sales &Targets: Achieve the yearly target by using all available brand strength in order to maximizes Sales, and turning the weaknesses into sales opportunities in line with company and brand standards. Plans and organizes key/promotional events in a timely and systematic way, to ensure on-time delivery.
•Customer Services: ensure team are delivering the highest possible customer service standards, and maintaining positive Customer interactions with All team.
•Margin: drive the margin to achieve the Margin BP in line with sales target by focusing on best seller items, controllable cost, stock loss, managing promotional calendar, and Prices.
•People : recruit and train the employees to deliver the excellent services, selling skills, and a very positive customer demand and expectations

Area Operations Manager à Nazih Trading Co
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis juin 2014

KPA's:  People : Hiring new employees, and develop the existing employees by implementing the trainings, disciplinary actions, motivating team, set a team spirit, implement developing action plans for the team, Key focus areas, and the evaluation process .
 Organizational structure: setup a Keen structure which helped the company to develop the profile and develop the employees within the company.
 Stock & Inventory: Biggest challenge to ensure stock are available as for first semiannual 2014 stock availability was 67%, by proper forecast and setting the MIN in stores we reached 93% stock availability by end of 2014. year 2015 we reach 97.4% stock availability., in 2016 we set a solid foundation for Logistic and Merchandisers to reach zero out of stock.
 Targets: Company was -37% vs LY sales, several commercial decisions been made to recover first two Quarters loses by focusing on best sellers, promotions, trading hours, and Standards merchandising. We succeed in improving sales till end of the year 2014 to end by -3.4% vs Target and up on LY +2.1%. 2015 we achieved +34.43% vs LY and 23% up on target, by end of 2016 we achieved 13.02 % up on target and 48.2% up on LY.
 Growth: by seeking new opportunities which include expanding in key areas, and developing the brands within the company, we opened new 6 showrooms and confirmed 3 more showrooms in Dubai, Sharjah, and Ajman.
 P& L: driving the profit and turning the stores to profitable by controlling the losses, shrinkage, stores headcount, Shrinkage with (less than 0.1%), and the controllable costs.
 Marketing activities : Analyze our Marketing Share across the region, increase the Market share by having activities, Advertising, social Media, and increase the customers awareness. My Plan is how to be first in customers mind to link the Beauty concept with NAZIH Co.

Retail Manager à Real Cosmetics
  • Jordanie - Amman
  • Je travaille ici depuis mars 2018

Objectives : Manage the overall operations in the country, setup the budgets and yearly target, increase the profitability, setup annual business plan, Reports, and developing Employees Performance.

KPI’s
• Budgeting and Annual Business Plan : Check the Financial Statement of 2017 and compare it with 1st Quarter Performance set-up the 2018 Business plan, and prepare the Annual Detailed Target and re-arrange the profit Margins to maximize the profitability and improve the Cash Flows.by applying the following :
1. Setup the Yearly target, Quarterly, and Monthly according to the history of sales.
2. Study each Brand and what is the projection sales for each, conducting SWOT analysis to identify the opportunity for each brand to maximize the sales.
3. Check 2017 Balance Sheet and study the Bottom Line for the company and set the policies and procedures to ensure the Cost cutting includes the Purchase, Stock control, and Expenses which reflect on the cash flows.
4. Maximizes the company revenues by increasing the Customer footfall in stores through, Customers Rewarding System, Smart Offers, and Digital Marketing and Social Media.
5. Creating new sales Channel “E-Commerce” .
• People Management: Re-structuring departments to increase the efficiency and combining each section related to another according to Business needs. Developing the employees to improve their competencies by conducting more trainings, Educational Info, and improve the communication level.
• Operations: monitor the stores Performance, stock deliveries, shrinkage, suppliers activities, ATV\IPC, CRM, and Customer Service levels. Setting The SOP and LP procedures.
• Marketing: supervise all the marketing activities “Online\Off Line”, set a promotional Calendar, and setup a marketing budget .
• Brand Management : Arrange the yearly Orders, Meet the Brand Target, price negotiations, and shipping coordinating.

Store Manager à Nesk Traiding projects
  • Jordanie - Amman
  • octobre 2001 à septembre 2006

Store Manger (Mango)

 Maximizes store contribution through exploiting every opportunity to drive sales.
 Reduce stock loss and maintain cost controls.
 Delivers the highest levels of motivation and development of team members and ensures individual and store compliance with all company regulations and procedures.
 For assigned stores, manages visual merchandisers/co-ordinates the activities of store staff to contribute to achievement of sales targets and drive sales performance, through effective store layouts and window displays.
 Train the employees and update them with the new trends according to the fashion seasons
 Monitoring VM Standards/Objectives
 Ordering Suitable product According to the marketing demands.
 Operate the stock levels and techniques (width/depth)

Éducation

Diplôme, Hotel Management
  • à Hashimaite university of jordan
  • octobre 2006

did not finished the Bchelor Degree due to personal Issues

Specialties & Skills

Marketing
B2B eCommerce
Microsoft Office
People Development
Customer Service
Standerds
Creating opportunities
Social Media Marketing
Business Developments
e-commerce
Opening New Markets
Microsoft Office software & the Internet
Negotiation Skills
Export & Import

Langues

Anglais
Expert
Arabe
Langue Maternelle

Formation et Diplômes

Area Manager Job Role (Formation)
Institut de formation:
Alshaya Co
Date de la formation:
July 2013
Train the Trainer (Formation)
Institut de formation:
Alshaya Co
Date de la formation:
December 2007
Leadership & Managerial Skils (Formation)
Institut de formation:
Alshaya Co
Date de la formation:
October 2006
Team management (Formation)
Institut de formation:
Azadya Group-Lebanon
Date de la formation:
February 2005
Visual merchandising-Bercelona (Formation)
Institut de formation:
Mango
Date de la formation:
January 2005
leader ship (Formation)
Institut de formation:
Alliance Group
Date de la formation:
October 2004

Loisirs

  • Teaching & coaching
    always find solutions to train and link the ideas to the trainee also
  • watching Movies
    I had applied this interest into the training sessions that i conducted with all my team in leadership & how to be assertive by put some Clips taken from movies e.g.:" Brave Heart,Movie" when Wales came into army and invite them to fight although they were in lower competency compared with the enemies and how he affect positively in army (Team) moral....