مصطفى الصالح

The Description of the courses which I have studied in Advertising and Marketing from Hull University - United Kingdom:  Public Relations and Organisational Communications: I have covered key aspects of organisational identity; image and reputation management; media relations; crisis management; and internal and external communication.  Integrated Marketing Communications: I have a good knowledge through this module about the nature, role and importance of marketing communications and promotion management in the light of their behavioural foundations.  Advertising and Media: I have explored cutting-edge promotional practices in the context of campaign design and the role of the media. You will look at the planning and implementation of campaigns in order to analyse the effects of marketing and the influence of media messages.  International Marketing: I have explored the process of extending domestic operations into a different national market. It examines the merits of standardised and adapted marketing solutions in global marketing and the impact of national culture on marketing operations.  Principles of Marketing Management: I have focused on the needs of customers and on providing value, emphasising an integrated, strategic approach. I used marketing simulations and the marketing plan to enable me to develop analytical skills and marketing strategies.  Buyer Behaviour: I have got full an understanding of how consumers and organisations make purchasing decisions, investigating influences such as culture, social class, perceptions and attitudes.