Corporate Communication Specialist
Tatweer Holding Company
Total des années d'expérience :16 years, 4 Mois
-Brand Identity Management
Ensure that all departments implement the guidelines of identity.
-Publications Production
Follow-up designs and print all publications for the company such as annual reports, brochures, and manuals for each particular departments or projects.
-Internal Communications
Edit and publish all internal messages or motivational messages or awareness or create ideas to encourage the colleagues.
-Content Management
Publish the news that relates to the company or news related to the sector which the company working in it. by many way infographic, pictures or texts.
-Content Analysis
Monitoring, analysis and follow-up all content in media channels and prepare special reports for top management .
-Media Relations
Communicate with journalists to strengthen the relationship between the company and the media.
-Events Management
Planning and implementation booths for the company in external events to reflect the reputation of the company in public and provide all requirements in internal events.
-Campaigns Planning
Preparation and publication several of advertisement for the company and edit press release in major local newspapers.
-Preparation Manual Workflow
Edit the mechanism the Marketing and Communications department to control the workflow effectively : Forms, Reports, Operations plan.
* Feed the University's website by news
* Managing editor in the University's Magazine (Pillars)
* Prepare Marketing and PR campaigns
* Organize all University's events
* Planning publicity strategies and campaigns
* Writing and producing presentations and press releases
* Organising promotional events such as press conferences, open days, exhibitions, tours and visits
* Providing clients with information about new promotional opportunities and current PR campaigns progress
* Analysing media coverage
* Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
* Writing articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.
Coordinated meetings
Prepared files for press releases
Edited news articles
Accomplished delegated tasks
Interviewed delegations
Performed news writing and casting
Managed secretary work
Edited website articles
The Description of the courses which I have studied in Advertising and Marketing from Hull University - United Kingdom: Public Relations and Organisational Communications: I have covered key aspects of organisational identity; image and reputation management; media relations; crisis management; and internal and external communication. Integrated Marketing Communications: I have a good knowledge through this module about the nature, role and importance of marketing communications and promotion management in the light of their behavioural foundations. Advertising and Media: I have explored cutting-edge promotional practices in the context of campaign design and the role of the media. You will look at the planning and implementation of campaigns in order to analyse the effects of marketing and the influence of media messages. International Marketing: I have explored the process of extending domestic operations into a different national market. It examines the merits of standardised and adapted marketing solutions in global marketing and the impact of national culture on marketing operations. Principles of Marketing Management: I have focused on the needs of customers and on providing value, emphasising an integrated, strategic approach. I used marketing simulations and the marketing plan to enable me to develop analytical skills and marketing strategies. Buyer Behaviour: I have got full an understanding of how consumers and organisations make purchasing decisions, investigating influences such as culture, social class, perceptions and attitudes.