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Mustafa Dafer, Retail Area Manager

Mustafa Dafer

Retail Area Manager·CHALHOUB GROUP

United Arab Emirates

High school or equivalent,

Work experience

Total years of experience: 20 years, 5 months

Retail Area Manager

January 2015 - Present

CHALHOUB GROUP

United Arab Emirates

January 2015 - Present

Fashion - Ready to wear)

•Manage store topline & gross margin achievement.
•Promote delivery of exceptional Guest Experience & build customer loyalty in the network.
•Team management.
•Budget Management.
•Network changes (New store opening and store closure).
•Coordinate with the back office, suppliers, logistics, marketing and merchandizing team regards of new launches, in store animation or renovation.
•Follow up on different issues with Mall Management such as mall promotions, permits, security.
•Monitor that VM activities in stores are performed according to sales plan and provide monthly report to Management.
•Effectively manage & control stores’ expenses (Uniforms, VM, store expenses, etc.…)
•Coordinate between store network and local back-office for smooth execution of activities.
•Product and coaching related to product.
•Conduct the appraisal and assessment of stores’ team members.
•Ensure commercial preparation of store before opening and during first months of operations.
Company industry:
Retail & Wholesale
Job role:
Management

Supervisor

April 2010 - December 2015

Louis Vuitton Signature Training| February 2012 Louis Vuitton

Beirut, Lebanon

April 2010 - December 2015

Company industry:
Fashion Design
Job role:
Sales

Senior Client Advisor

April 2011 - December 2011

LOUIS VUITTON

United Arab Emirates

April 2011 - December 2011

Providing the highest standard of inspired customer service at all times.
•Developing the sale by selecting an appropriate range of options for the customer, providing good product knowledge, overcoming objections and offering appropriate additional items.
•Consistently achieving individual sales targets and awareness of store sales targets. And contributing in achieving high mystery shopping results over 95%.
•Participating actively in staff training sessions and daily briefings.
•Involve myself in product and visual merchandising to boost up sales.
•Attend trainings and seminars to highlight visual merchandising strategies.
•Implementation of the VM rotation for the store every 2 weeks as per the LV guidelines
•Plan and prepare for the new window changes.
•Ensure that all new launched products are on display as per VM guidelines.
•Conduct biweekly training to the team to brief them about the new launches as well new VM strategy for the month.
Company industry:
Retail & Wholesale
Job role:
Sales

December 2011 - January 2011

Louis Vuitton

Lebanon

December 2011 - January 2011

Company industry:
Retail & Wholesale

May 2011 - January 2011

Louis Vuitton

United Arab Emirates

May 2011 - January 2011

Company industry:
Retail & Wholesale

Shop Supervisor

February 2006 - August 2010

CHALHOUB GROUP

United Arab Emirates

February 2006 - August 2010

In charge of all the activities of the shop/
•Directed staff to improve quality sales, team work and a good rapport with customers.
•Achieved sales targets through establishing a strong customer base.
•Ensured company and customer growth using available resources, stock control through maintaining records and stock activities, and training staff in customer service.
•Build and maintain customer relationships in order to build strong loyalty.
•Managed and controlled sales process.
•Managed daily, weekly and monthly reports and reported to Department Manager/
•Created proactive strategic plans to achieve monthly target and yearly budget.
•Participate with the sales executive team in generating sales through high selling techniques.
•Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff.
•Implement all merchandising as per the Swarovski’s visual merchandising guidelines.
•Discuss with store manager the merchandising of all new launches,
Company industry:
Retail & Wholesale
Job role:
Sales

Appraiser Training

October 2007 - January 2007

Chalhoub Group

United Arab Emirates

October 2007 - January 2007

Company industry:
Retail & Wholesale
Job role:
Human Resources and Recruitment

September 2007 - January 2007

Chalhoub Group

United Arab Emirates

September 2007 - January 2007

Company industry:
Retail & Wholesale

July 2007 - January 2007

International Visual Merchandising by Swarovski International

United Arab Emirates

July 2007 - January 2007

- May 2006

Chalhoub Group

United Arab Emirates

- May 2006

Company industry:
Retail & Wholesale

- April 2006

Chalhoub Group

United Arab Emirates

- April 2006

Company industry:
Retail & Wholesale

March 2006 - January 2006

Chalhoub Group

United Arab Emirates

March 2006 - January 2006

Company industry:
Retail & Wholesale

January 2006 -

CHALHOUB GROUP SEMINARS

United Arab Emirates

January 2006 -

Area Manager

-

-

Job role:
Management

Area Manager

-

-

Ensure that all Shop Supervisors/Managers maximize the commercial performance of their retail shops and deliver exceptional Guest Experience also establishing a bridge between back-office and their network of stores which they control/audit on a continuous basis and implement corrective solutions and actions.
Job role:
Management

-

Leather Training| April 2012 Louis Vuitton

United Arab Emirates

-

Amman Store opening VM Set Up I June 2013 Louis Vuitton

Education

Hariri Jewelry Centre

January 2004

January 2004

High school or equivalent

United Arab Emirates

courses: National Vocational Qualification III ( Coaching & Assessing) May 2009 Chalhoub Retail Academy Dubai, U.A.E Best Shop Supervisor Qualification- Chalhoub Group June 2008 ISC Quality Certification (International Service Checker) Nov. 2010

Skills

Trainers
Expert
Trainers
Expert
Customer Relations
Expert
Customer Relations
Expert
Customer Service
Expert
Customer Service
Expert
Team Leadership
Expert
Team Leadership
Expert
VM
Expert
VM
Expert
SALES
Expert
SALES
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
VM
Expert
VM
Expert
ANIMATION
Expert
ANIMATION
Expert
BUDGET MANAGEMENT
Expert
BUDGET MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
COACHING
Expert
COACHING
Expert
DELIVERY
Expert
DELIVERY
Expert
FASHION
Expert
FASHION
Expert
Trainers
Expert
Trainers
Expert
Customer Relations
Expert
Customer Relations
Expert
Customer Service
Expert
Customer Service
Expert
Team Leadership
Expert
Team Leadership
Expert

Languages

Arabic

Expert

English

Expert