Strategic Healthcare Partnership Manger
Bupa Arabia
Total years of experience :17 years, 5 Months
• Handle the Riyadh SHP Team and their KPIs
• Created and Handled Bupa Arabia reward program
• Handle the day to day activities with our SHP health care partners, Al Hilala & Ittihad FC.
• Create SHP social media post to ensure organic engagement and partnership awareness
• Evaluate the efficiency and impact of the different partnership channels and campaigns
• Developing advertising campaigns and designs to promote products and services through partnership platforms
• Executing and monitoring of all activity plans and communication
• Customizing commercial partnership material and activities for the SME & Corporate business.
• Manage the daily relationship and interaction with key stakeholders of partners, alliances and third party agencies fulfilling Bupa Arabia partnership executions and strategies.
• Inspire the creative team on briefs and projects
• Issue communication briefs and evaluate creative responses, designs and deliverables
• Work within the confines and being able to manage budgets set aside specifically for SME & Corporate business partnership and alliance exploitations.
• Monitor and manage insurance & spending.
• Ensure delivery of objectives, strategies and targets through strategic partnerships and alliances.
• Mange all SHP related events, PR, TVCs and player engagement
• Handle all players injury from a medical and commercial point
• Manage and enhance a company's brand or reputation in the public's eye
• Coordinate objectives with other departments
• Ensure brand consistency
• Develop and enrich customer service experience
• Drive profitable sales, brand growth and loyalty for a number of business areas
• Develop and execute brand management plans
• Create and enhance agency and partner relationships
• Identify brand-building areas
• Provide design and direction for collateral, web, product packaging, and other visual communications media for Zain
• Help promote uniformity and consistency of brand
• Assist in the development of all digital and social channels
• Evaluating sponsorships & event
• Monitoring & reporting all competition activates (outdoor & digital)
• Developing ideas to increase traffic and awareness
• Ensure the implementation of Zain rights in regards of any sponsorship contract
• Maintains competitive monitoring and intelligence to counter attack any action or reaction from our competitor that might impact our image/activities negatively
• Review, evaluates and submit recommendation for Events & sponsorship proposals to the senior management
• Enhancing Zain’s Image by sponsoring events that appeal to our market
• Generating awareness about Zain’s brand, the new KSA theme and Zain’s campaigns
• Creating positive publicity/heightening visibility
• Reaching new target markets
• Manage the relationship with all internal concerned parties
• Initiated, developed and maintained productive business relation with the business community especially the Airline, travel & hospitality industry, corporate, Media and real estate market
• Assisted in the development, implementation of company & Clients Business plans
• Promoted the business of the company, assigned accounts & other colleagues accounts
• Developed sales & marketing activities
• Incorporated new ideas for business growth
• Established and maintained client/contact data base
• Maintained continual and systematic contact with all clients and potential clients
• Ensured a high level of communication and presence with private and public organization
• Ensured efficient, courteous and timely services to all clients
• Took an active role in driving the team performance in the day to day operation
• Established and maintained files and/or records on all clients & contacts
• Managed the Cruise Gulf Road Show GCC & KSA:
- Managed the event in 6 cites (Kuwait, Bahrain, Qatar, Khobar, and Jeddah & Riyadh)
- Venue Set Up and media modifications
- Conducted a full report for each event with SWAT analysis report and Q&A
• Managed SWBH (Souq Waqif Boutique Hotels Qatar) & JA (Jebel Ali Hotels and resorts):
- Managed all media and advertising items
- Targeting the best locations to display media
- Briefing travel offices employees about our clients.
- Managing clients market visits
• Handled Dubai DTCM (Department of Tourism and Commerce Marketing) in KSA.
- Maintained full observation over all travel agencies & Saudi travelers behaviors
- Monitoring & reporting all competition
- Representing DTCM in KSA at TA and events
- Making new plans & ideas to promote Dubai and thinking out of the box
- Created the “Dubai brand ambassador program” & “Social media celebrity program”
• Handled Visit Britain workshops in KSA:
- Handled venue set up, guests & schedule timing
- Handled hotels accommodation & Transportation
- Report for the whole workshop
• Making contracts with agencies and companies
• Managing 3 agencies in Riyadh with a total of 130 promoter and super visor
• Training more than 100 employee every week
• Creating new plans for every quarter
• Managing all points of sales and HORECA in Riyadh
• Creating Events and organizing everything from guests to entertainment,
• At least 4 Events are organized every month with a total of 34 events on 2012
• Contracting LAMPS for annual commitments
• Researching the market for sales
• Conducting surveys
• Giving presentations for other companies and briefing at events
• Organizing and attending events such as conferences, seminars and exhibitions
• Develop and implement new tools of communication through consumers or experiences (consumer engagement programs) in order to create brand awareness, spread brand values, establish and stimulate loyalty of Company brands among consumers.
• Assist in establishing and maintaining professional and profitable business relations with existing LAMP (Legal Age Meeting Point) Key Accounts
• Conducting training and briefing agency (DMS "Direct Marketing Solutions", AMP "Al-Mehamz" - Leo Burnett Riyadh)
• In charge of 3 CE Executives whom each is in charge of 15 field promoters and 3 supervisors.
• Project Leader:
- L&M Launch event
- Chesterfield Lunch and Labor camp activities
- Morven GOLD Labor camp activities & events
- Ferrari Marlboro Events “Be First, 2 Speed
- Be First with Marlboro
- Don’t Be a Maybe Be Marlboro
- ML Riyadh Shine Events
- Annual meeting 2013
• Got G1 ranking (Exceed expectations) for all evaluations.
Our office was responsible for the delegates from OMAN.
• Managed entrance and passport registration directly to the ministry database
• Monitored the system for any errors or glitches and report them back the ministry.
• Handled other office internal duties
• Trained new employees on the system
Managed the Gallery and a team of 3 employees
Managed the PSSO booth at the Annual book fair (2 years) to promote the new PSSOs' in Riyadh
Was in charge of EDU training such as:
- Get Set Go program
- Junior Director program
- RC Flight Instruction
Managed the summer program including the final ceremony