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mustafa mansour, Chief Projects & Communications Officer

mustafa mansour

Chief Projects & Communications Officer·Hekaya World

Kuwait

Diploma, Business And Marketing

Work experience

Total years of experience: 31 years, 3 months

Chief Projects & Communications Officer

May 2025 - Present

Hekaya World

Al Kuwait, Kuwait

May 2025 - Present

production vendors while preserving brand
consistency.
• Repositioned brands and business units for stronger competitive standing across automotive, real estate, and hospitality, using
market and pricing research to inform the shift.
• Built dealer, and franchise partnerships that expanded distribution — including large-scale partner events and
international franchise alignment.
• Drive project development and communications across entertainment, production, foundation, and studio operations, including
entertainment and musical show productions.

Company industry:
Media Production

Marketing & CRM Manager

January 2022 - January 2025

Alghanim Automotive

Al Kuwait, Kuwait

January 2022 - January 2025

• Grew the customer base 30% by rebuilding customer engagement and sales infrastructure across 4 business lines — service centers,
used cars, accessories, rent-a-car.
• Led the CRM/CMS and WhatsApp chatbot transformation, a dealer auction portal, and rebranded retail environments behind that
growth.
• Managed an annual marketing budget of up to 250, 000 KWD and a team of up to 10 across the division.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Operations & Marketing Manager

January 2018 - January 2022

Fatma Clinic

Al Kuwait, Kuwait

January 2018 - January 2022

• Ran daily operations of an outpatient medical facility while building and executing the marketing strategy in parallel — production,
digital, social, and events.

Company industry:
Other Healthcare Services
Job role:
Management

Marketing Consultant

January 2016 - January 2018

United Real Estate Company

Al Kuwait, Kuwait

January 2016 - January 2018

• Directed go-to-market and brand strategy for local and international developments, including the Hessah Al Mubarak project launch.

Company industry:
Real Estate
Job role:
Marketing and PR

Group Marketing Manager

January 2013 - January 2018

D&H International – Retail

Al Kuwait, Kuwait

January 2013 - January 2018

• Led the launch of 6+ franchise retail outlets, aligning local execution with global franchise standards; reported directly to the General
Manager.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & PR Manager

January 2007 - January 2013

Kuwait Hotels Company

Al Kuwait, Kuwait

January 2007 - January 2013

• Handled corporate marketing for 3 hotels and led 1 new hotel launch, seting long-term marketing strategy across hotel, F&B, and
corporate subsidiaries.
• Owned client pitches, campaign budgets, and media planning for a multi-entity group.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Account Director

January 2005 - January 2007

Paragon Advertising Agency

Al Kuwait, Kuwait

January 2005 - January 2007

• Managed client accounts and creative campaigns agency-side, running market analysis and adapting account plans to shifting
conditions.

Company industry:
Advertising
Job role:
Accounting and Auditing

PR & Marketing Manager

January 2000 - January 2007

Salhia Real Estate

Al Kuwait, Kuwait

January 2000 - January 2007

• Managed corporate marketing for 20 fashion retail tenants, plus tenant relations, exhibitions, and advertising planning for a major
Kuwaiti real estate landlord.

Company industry:
Real Estate
Job role:
Marketing and PR

Unit Head

January 1995 - January 2000

National Bank of Kuwait

Al Kuwait, Kuwait

January 1995 - January 2000

• Managed account production, fraud monitoring, and client relations, contributing to service and business development strategy.

Company industry:
Banking
Job role:
Management

Education

IIR Dubai

January 2009

January 2009

Diploma, Business And Marketing

United Arab Emirates

Computer & Engineering College

January 1994

January 1994

Bachelor's degree, Electronic And Computer Engineering

Lebanon

New English School (NES)

January 1989

January 1989

High school or equivalent, high school

Kuwait

Skills

Training

Expert

Marketing

Expert

Social Media

Expert

Digital Media

Expert

Management

Expert

ASSETS RECOVERY

Expert

BUDGETING

Expert

CUSTOMER RELATIONS

Expert

DIRECTING

Expert

MARKET PLANNING

Expert

MARKETING

Expert

RESEARCH

Expert

ADVERTISING

Expert

APPROACH

Expert

BILLING

Expert

Training

Expert

Social Media

Expert

Digital Media

Expert

Management

Expert

BANKING

Intermediate

BEST EXECUTION

Intermediate

BUSINESS DEVELOPMENT

Intermediate

CORPORATE FORECASTING

Intermediate

DIGITAL TRANSFORMATION

Intermediate

ENTERTAINMENT JOURNALISM

Intermediate

REAL ESTATE

Intermediate

RETAIL EXPERIENCE

Intermediate

REVENUE GROWTH

Intermediate

Languages

Arabic

Expert

English

Expert

French

Expert