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mustafa mansour, MARKETING DIRECTOR

mustafa mansour

MARKETING DIRECTOR·WORKEXPERIENCE

Kuwait

High school or equivalent,

Work experience

Total years of experience: 31 years, 4 months

MARKETING DIRECTOR

March 2018 - Present

WORKEXPERIENCE

Philippines

March 2018 - Present

Salmiya
Responsible for providing direction, guidance and leadership
to the agency and clients. Evaluating and developing marketing
strategies, planning and coordinating marketing efforts,
communicating the marketing plans to those involved, and building
awareness and positioning of the agency and clients.
RESPONSIBILITIES:
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Competitor research / Market research.
- Developing promotions / conferences / events
- Developing budgets and finance.
- Building brand awareness and positioning.
- Overseeing social media marketing strategy and content marketing.
Clients categories: F&B, Hospitality, Real estate, Medical
Automotive, Digital, E-commerce, Retail
General services, Insurance & Investments

Company industry:
Technical Maintenance & Repair
Job role:
Marketing and PR

MARKETING CONSULTANT

April 2016 - January 2018

United Real Estate Company

Kuwait

April 2016 - January 2018

Marketing and communication activities for URC and its
projects localy & internationaly, supervise the coordination
with vendors/media agencies to execute URC’s marketing
plans.
Accounted the launching preparation and planing of Hessah
Al Mubarak Project.

Company industry:
Real Estate
Job role:
Marketing and PR

GROUP MARKETING MANAGER

February 2013 - January 2018

D&H International - Retail

February 2013 - January 2018

Hawalli
Responsible for planning, development & implementation of
all of the Company's marketing strategies, events,
communications, public relations activities localy and
Internationaly. Oversees development and implementation of
LANGUAGES
English
Arabic
French
support materials / services for projects in the area of
marketing,
Building effective marketing plan for the companies retail
stores with liasing with the International Brand Franchise. The
position reports to the Genaral Manager.
Ensures company strategy is consistent and reflects the
organization strategic Vision, Mission and Values

Job role:
Marketing and PR

MARKETING & PR MANAGER

May 2007 - January 2013

Kuwait Hotels Company

Egypt

May 2007 - January 2013

Kuwait
Establishing strategic marketing direction, long-range and
annual planning for all companies' subsidiaries. (Hotels / F&B
/ Corporate).
• Participating in new business pitches, with emphasis on the
strategic marketing perspective.
• Reviewing all marketing strategies/research for clients as a
“quality control” function
• Forecasted agency revenue and department’s direct costs
for year, based on client projections and income goals.
• Staying alert for opportunities to increase client activity and
billing, as well as obtaining new business from existing
clients..
• Suggestions & recommendations to the management,
• Constructing and negotiating of individual agency/client
contracts to generate income in keeping with agency goals.
• Statistics & Report (Weekly, Monthly, & Yearly).
• Staff Training (Sales).
• Identify media trends, news cycles and spin opportunities.
• Analyze and measure results of PR programs.
• Manage budgets and campaign.
• Event Management
• Develop new business relationship & opportunities.
• Set and implement sales budgets and pricing structures.
• Media planning.
• Production quality control.
• Directly responsible for identifying opportunities and
capitalizing on those opportunities by
• Development professionals in executing capture strategies
leading to contact awards.
• Monitoring and evaluating staff performance

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

ACCOUNT DIRECTOR

January 2005 - May 2007

Paragon Advertising Agency

January 2005 - May 2007

Salmiya
• Communicated effectively with clients to achieve positive
outcomes of Creative projects.
• Assessed changing markets, customer conditions, and
competitor data and initiated update of account plans
accordingly.
• Daily meetings held to aquire new clients via phone, email,
online presentations, screen-sharing and direct in-person
communication.
• Assisted clients in deploying effective advertising to
increase their business opportunities.
• Produced high-quality advertising according to requirement
in collaboration with graphic designers.
• Adopted a proactive customer service approach,
communicating as soon as any issues arose to mitigate the
problem and quickly resolve the situation.
• Routinely met and exceeded department expectations for
work productivity and levels of accuracy.
• Collaborated with the director and the team to plan,
construct, implement, and measure the effectiveness of
various campaigns.
• Accurately quoted pricing and terms which promoted long-
term relationships and effectively achieved customers'
goals.
• Increased customer satisfaction by communicating with
customers for their services, created timelines, and updated
customers often in regards to changes.
• Created spreadsheets to track client information including
bi-monthly billings, client proposals, contracts, subcontracts
and licenses.

Job role:
Marketing and PR

PR & MARKETING MANAGER

August 2000 - May 2007

Salhia Real Estate

Kuwait

August 2000 - May 2007

Act as liaison between the management of the property and
the tenants/customers.
• Plan and implement exhibitions and special events for the
shopping center
• Handling events and exhibiting budgets.
• Implement marketing and advertising plan for the events.
• Planning an implementing service and business
development.
• Tenant Relation
• Gaining Profit for the company.

Company industry:
Real Estate
Job role:
Marketing and PR

January 1995 - August 2000

UNIT HEAT National Bank of Kuwai

Kuwait

January 1995 - August 2000

Open & account production.
• Monitoring operation report (control fraud)
• Handling client complain.
• Establishment.
• Authorization.
• Tenant Relation
• Planning an implementing service and business
development.

Education

KIPCO

August 2009

August 2009

High school or equivalent,

Kuwait

KIPCO

June 2009

June 2009

High school or equivalent, Marketing

Kuwait

courses: MARKETING MASTER CLASS IIR Dubai

HONORS & A WARDS

May 2004

May 2004

High school or equivalent,

Kuwait

January 1994

January 1994

Bachelor's degree,

Computer & Engineering Collage, Lebanon Technical Superiore – Electronic Engineer

New English School

January 1989

January 1989

Bachelor's degree,

Kuwait

courses: COUNSELOR SALES PERSON Train the trainee – Sales by Wilson Learning.

Skills

Training
Expert
Training
Expert
Marketing
Expert
Marketing
Expert
Social Media
Expert
Social Media
Expert
Digital Media
Expert
Digital Media
Expert
Management
Expert
Management
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DIRECTING
Expert
DIRECTING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
RESEARCH
Expert
RESEARCH
Expert
ADVERTISING
Expert
ADVERTISING
Expert
APPROACH
Expert
APPROACH
Expert
BILLING
Expert
BILLING
Expert
Training
Expert
Training
Expert
Marketing
Expert
Marketing
Expert
Social Media
Expert
Social Media
Expert
Digital Media
Expert
Digital Media
Expert
Management
Expert
Management
Expert

Languages

Arabic
Expert
English
Expert
French
Expert