Enterprise Strategy Service Line Leader
IBM
Total years of experience :24 years, 7 Months
- Strategic Innovation: Innovate & formulate strategies with CXOs to impact key business metrics, plan and develop digital ecosystem.
- Business Model Innovation: Design Value proposition & new business, revenue models.
- Customer Experience design: Research target & prospect customer base (qualitative & quantitative), assess & design customer journey maps and digital touch points.
- Digital Process innovation: Digitally enabled process re-engineering and new business models leveraging (Cloud, Analytics, Mobile, Social & Security).
- Digital Implementation: Lead engagements in a cross functional delivery model, working with functional / technical teams. Be responsible for business results.
- Business Development: Pre Sales: Lead / contribute to digital sales pursuits, consulting offerings and internal initiatives. defining Digital offerings, Digital transformation Roadmap & Digital Innovation methodologies.
- Innovation & Design Thinking Workshops facilitation.
- Develop/Manage disruptive proposals for clients:
*Digital transformation and organization strategy
*OMNI-channel paradigms and strategies
*Customer experience strategy and design
*Customer Journey Mapping
*Marketing management strategy
*Mobile strategy andr app design
*Social business strategy and platforms
*e-Commerce strategy and platforms
*Predictive Analytics
*Innovation Workshop Facilitation
- Lead work sessions and deliverable presentations with clients.
- Identify and secure new and follow on work.
- Mentor junior consultants, engagement managers and other relatively junior delivery consultants on the proposal and/or delivery teams as appropriate.
- Sell consulting engagements to clients.
- Structures and design digital strategy deliverables by using innovative marketing programs, plans, and creative concepts for clients
- Effectively hire, manage, train and mentor the Digital teams
- Drive new business initiatives with accounts to maximize revenue
- Propose/demonstrate digital marketing strategies for clients
- Plan and execute ROI based digital marketing campaigns for clients
- Own digital marketing KPI’s for all clients’ campaigns (views, traffic, social engagement, conversion rates, etc.).
- Manage multi-channel consumer funnels, with focus on maximizing conversion and providing insight on funnel optimization to key stakeholders
- Research, assess, and integrate new technologies, channels, and platforms.
- Track the performance of all initiatives to monitor and assess lead performance, sales conversion, and ultimately the ROI.
- Build reporting tools and templates in conjunction with the technology team.
- Implement tracking and reporting across all campaigns
- Heading the operational digital teams (Media buying/Planning - Social Media - Design/Development)
- Develop digital strategy and targeted multi-channel marketing programs for clients that help them successfully build profitable, long-term relationships with their customers
- Play an active role in new client acquisition and new business presentations.
- Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (Internal/External)
- Define key business challenges and needs in the digital space
- Lead design thinking and ensure success of product innovation and digital initiatives
- Educate and inspire Account Directors on digital opportunities and best practices for all clients
- Stay current on the latest technologies and identify new opportunities
- Actively participate in new business initiatives; create statements of work and client presentations
- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns and measure ROI
- Ensure alignment between the digital marketing strategy and the overall corporate marketing strategy
- Provide methodological support, coaching, professional development and training to staff
-Setting the strategy and road-maps of all LinkOnLine products \{ Arabia.com - Jawhara.me- Masrawy.com - YallaKora.com - Otlob.com - Mazika.com - Shofha.com - Yallabina.com \} to stay current and competitive in all markets.
-Partnering with all products heads to identify and clarify business development needs and objectives, to produce strategic business goals.
-Monitor the progress of the products and its competition to ensure that all goals benchmarks are met, re-evaluating and adjusting them as needed.
-Monitor and interpret all trends that occur within our industry.
-Monitor and take actions to increase reach and usage of LINKonLINE products
-Evaluating market size, competitor accomplishments and industry structures.
-Make recommendations to product managers to assist in the development of the product’s goals.
-Identifying the key opportunities and/or challenges in a business where online assets can provide a solution
-Developing and implementing tactical digital marketing/advertising plans for key clients.
-Developing a vision around how the company can generate new revenue streams aside from traditional banner ads.
-Inventing unique ideas/plans/solutions for highly budgeted accounts.
-Managing & following up a team of developers, designers & traffickers.
-Working with the management team to evolve the company’s strategy, products & services.
-Setting prices and mark ups for all digital products
- Developing out of the box ideas and custom solutions within the portal properties
- Taking a strategic, pro-active and consultative approach to develop relationships and business with existing clients/agencies and new clients/agencies: understanding their needs, explaining our services and the benefits we can deliver.
- Managing client relationships and interface during a project, and also between
- Managing client expectations, especially in relation to budget and time frame
- Managing the project with the Cross-functional teams (Creative- Technical - Traffic )in order to fulfill the client’s requirements
- Acting as consultant for the clients/agencies to establish the optimal digital branding plans to reach their targets
- Integrating above the line campaigns & ideas with below the line (digital) and vice versa to fulfill the holistic brand strategy
- Educating the sales teams with the edge of technology trends
- Working hand in hand with the portal development mangers to improve their products to match the market needs
- Watching other media movements to help out the sales managers setting their future directions
- Develop tailored bespoke presentations/documents/visuals: In response to client briefs direct or via and ad agency, Proactive preparation of presentations to go to market for sector sales team, Present tailored solutions back to agency and client personnel
- Generate creative ideas & design concepts to fulfill the online advertising needs of the client.
- Create target lists based on industry knowledge and research for sector sales teams
- Work with multiple functional teams to help deliver appropriate advertising solutions for online ads revenue team
- Work with local and international sales teams.
- Drive the implementation of advertising propositions with Sales teams.
- Co-ordinate with Revenue Product Strategy Managers as appropriate.
Initiate ideas for new revenue streams.
- Supervise, motivate, mentor and lead creative staff in the communication production process.
- Attend and/or initiate team meetings with Team Leads in Training, Technical Publications and clients to better understand overall scope, schedule and budget parameters for major product launches and programs.
- To oversee team members in the implementation of cost effective, technically accurate and visually pleasing communication pieces which meet advertising, marketing and corporate objectives
- Manage/interface with clients such as marketing/corporate/sales /etc. to develop creative blueprints/timelines for all phases of communications including brochures, catalogs, direct mail & internet.
- Advise and recommend to the client the appropriate communications tactics with measurable goals.
- Work with existing staff to build mockups and prototypes, establish and create style guidelines and style guide documents as project deliverables.
- Design and implement creative designs and graphics using HTML, CSS & Flash Animations
- Create original graphics and icons for use on the sites.
- Implement the web design parameters, style guides and visual standards.
- Establish and produce graphic material for use in advertising and promotion of online services and products.
- Determine the look-and-feel of the entire website.
- Create original graphics and icons for use on the sites.
- Implement the web design parameters, style guides and visual standards.
- Establish and produce graphic material for use in advertising and promotion of online services and products.
This Period Includes a one month at IBM Egypt “2 Portals”
1-IBM Egypt Intranet Solution
2-Construction Trade Company Web Portal
IBM Egypt
May 2001 - Jun 2001
Web Graphics Designer
Responsibilities:
- Produce a demo for Click GSM (Vodafone) Intranet Solution by creating graphic sketches, designs, and copy layouts for online content
- Determine size and arrangement of illustrative material and copy
- Select style and size of type, and arrange layout based upon available space, knowledge of layout principles, and design concepts
Future Generation Foundation ( FGF )
Mar 2002 - April 2002
Web Graphics Designer
Responsibilities:
- Produce a demo by creating graphic, designs, and Static WebPages for FGF Students Selection System.
Arkadia Mall Web Portal
Oct 2000 - Jan 2001
Web Graphics Designer
Responsibilities:
- Create graphics, icons And banners for use on the Portal
AR Marketing & Trading, Hurghada
Jun 2000 - Sep 2000
Graphics Designer
Responsibilities:
- Use computer graphic systems to produce Advertisement graphic sketches, designs, Flayers.
Extreme Tech
Sep 1999 - April 2000
Web Graphics Designer
Responsibilities:
- Create original graphics and icons for use on Web sites