Mustafa Sutarwala

Responsibilities:
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Achievements:
1. Achieved a record 335% annual e-retail sales growth for the Group's luxury furniture and bespoke home furnishing brands in FY'22

2. Supervised 360 execution of B2B lead generation strategy for building materials & industrial brands through SEO, and recorded 15% YoY growth in enquiries, 12% decrease in bounces & top ranks on Google for 10 keywords

3. Led the Amazon product marketing campaign which supported thestationery brand in yielding record monthly sale in June'23

Responsibilities:
1. Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts
2. Work closely with the marketing and creative teams to understand the company’s brand and messaging, and create copy that aligns with the brand
3. Use data and analytics to measure the effectiveness of writing, and make adjustments as needed
4. Collaborate with other departments, such as product and sales, to create cohesive marketing materials
5. Stay up-to-date on industry trends and best practices in marketing copywriting
6. Conduct market and customer research to understand the target audience and create relevant and engaging copy
7. Edit and proofread marketing materials to ensure accuracy and consistency
8. Measure and report on the success of marketing materials, using metrics such as website traffic, email opens, and conversions
9. Identify and resolve challenges and issues within the marketing copywriting process
10. Attend industry events and conferences to build relationships and promote the company
copywriting process

Achievements:
1. Streamlined the process of creating landing pages, measure website performance analytics and curate content for website and social media

2. Maintain partnerships with external media agencies in the creation and execution of offline and online marketing campaigns

3. Prepare communication materials (newsletters, blogs, email blasts, posts etc) and ensure their organized distribution through various digitalchannels

Responsibilities:
1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
4. Be actively involved in SEO efforts (keyword, image optimization etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update website
7. Collaborate with designers to improve user experience
8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
9. Acquire insight in online marketing trends and keep strategies up-to-date
10. Maintain partnerships with media agencies and vendors

Achievements:
1. Supervised creation of website and application wireframe in tandem with the web design and development team

2. Crafted monthly and daily digital marketing strategies and oversaw its execution across website, social-media and partner classified platforms

3. Audited website, managed creation of offline creatives includingbrochure, roll-up banners and print communication materials.

Responsibilities:
1. Develop content strategy aligned with short-term and long-term marketing targets
2. Collaborate with marketing and design teams to plan and develop site content, style and layout
3. Create and publish engaging content
4. Edit, proofread and improve writers’ posts
5. Liaise with marketing writers to ensure brand consistency
6. Optimize content according to SEO
7. Use content management systems to analyze website traffic and users engagement metrics
8. Manage content distribution to online channels and social media platforms to increase web traffic
9. Develop an editorial calendar and ensure content team is on board
10. Ensure compliance with law (e.g. copyright and data protection)

Achievements:
1. Managed a team of interns for meeting KPIs for servicing key university clients including production of social media content, web content and SEO performance & audit reports using tools such as Google Analytics & Moz

2. Expedited content localization strategy that included producing country-specific blog posts which accounted for a record high organic traffic and a high CTR rate of 1.5%

3. Coordinated research of top 50 keywords with the SEO consultant andfacilitated its implementation across 2016 blog posts which resulted inranking on Google's 1st page within 6 month's duration

In the initial stage, as an intern at SchoolApply, I tag-teamed with the marketing unit to learn the basics of writing and publishing blog posts, creating content for partner university profiles, design shout outs for the social media handles and assist the Director of Marketing in ongoing projects.

Achievements:
• Successfully completed the destination-based “Study Abroad” project over the duration of 2 months in tandem with the Director of Sales and Marketing and the development team.

• Coordinated research of top 50 keywords with the SEO consultant and facilitated its implementation across 2016 blog posts which resulted in the improvement of page rank by 4% within 6 months.

I chose to intern at Marina Homes to gain insightful experience of working for a luxury retail chain business in the UAE. Their seasoned sales personnel introduced me to various sales and negotiation techniques in dealing with the customers. Apart from being involved in sales, I was responsible for drafting copies for digital and print media prior to the arrival of their sought-after summer collection.