Mustaffa Sayyed

Strategic business development of Material Testing Instruments across the Kingdom of Saudi Arabia, driving
market expansion and revenue growth.
Managing and strengthening partnerships with international principals including Mecmesin, Presto, Sipcon, and
Labthink, ensuring alignment on pricing, product positioning, and market strategy
Designing and executing regional sales strategies to enhance market penetration, increase brand visibility, and achieve
sustainable growth targets.
Overseeing order execution cycle including commercial negotiation, logistics coordination, installation planning, and
post-sales technical support to ensure customer satisfaction
Managing sales pipeline, forecasting quarterly revenues, tracking performance metrics, and reporting strategic insights
to senior management
Identifying, qualifying, and converting new business opportunities through direct client engagement, industry
networking, exhibitions, and strategic referrals.
Managing complete sales lifecycle including inquiry handling, technical evaluation, proposal preparation, commercial
negotiation, order finalization, and after-sales coordination
Supporting strategic accounts by providing pre-sales technical consultation, application guidance, and long-term
partnership development.

Handling additional responsibilities of Product Manager Centrifugation with all India positions.
Lead sales and marketing efforts for a portfolio of instruments, including Plasto Crafts Centrifuge, Hellma, Biosan,
Grant, Radwag Balance, Airtech BSC, PEAK Gas Generators, Eutech, Gerhardt Instruments, Tuttnauer Autoclave,
Branson Ultrasonic Bath, Labnet, and Corning life sciences instruments
Drive the achievement of PRS targets, accounts receivable (AR) management, inventory control, and Key Account (KA)
management, while planning and executing marketing activities tailored to the region.
Manage and mentor a sales team, setting clear KPIs and KRAs for each team member and conducting joint customer
visits weekly to expand the customer base.
Prepare monthly sales records, sales forecasts, and records of lost orders, while analyzing sales pipelines and trends to
forecast quarterly sales goals in collaboration with senior management.
Handle government turnkey projects involving lab setup and collaborate with the marketing team to organize and
participate in exhibitions, trade shows, roadshows, workshops, and product-specific customer seminars.
Additionally, manage GEM and Tender business activities.