Consultant
Nakhla Tobacco / JTI
Total years of experience :15 years, 0 Months
NAKHLA CONSULTANT - North and South Americas
-Committed to establish new high-volume markets and drive vertical sales within crucial channels.
-Spearheaded execution of innovative new launches intended to boost sales volume and market share.
-Assigned and managed new distributors and effectively headed marketing budget allocation.
-Assessed staff performance and contributed to team development.
-Actively worked to deliver new business partners and expand existing revenue streams in international markets.
-Managed internal merchandising plan development.
-Successfully established and grew three dynamic markets including Mexico, Brazil, and Paraguay.
As a management board member, I served as “Consumer and Trade Marketing Director” built and managed an award-winning team of approximately 150 professionals tasked with growing sales, maximizing distribution & optimizing consumer awareness through merchandising plans
- Outlined corporate business strategies, Forecasted Sales volumes and directed marketing budget allocation. Assessed market intelligence and integrated innovative launch plans related to sales volume growth and large-scale distribution & branding optimization.
- Recognized for delivering eight new brands while simultaneously expanding to eight domestic market regions.
- Contributed in positioning JTI PARS amongst the top five international markets with >54% market share and multi - hundred millions of dollars in sales and OCC contribution by exceeding year-on-year sales targets.
- Designed and managed dynamic sales and distribution strategies integral to improving domestic markets. Directed marketing plan development and communicated essential business changes.
- Evolved, coached and led by example an elite sales and merchandising team of nearly 100 personnel. Maintained strong stakeholder relations and coordinated logistical processes. Managed shipments and controlled stocks at distributors’ level. Forged and fostered strong relationships with industry leaders in order to generate more effective merchandising plans.
- Effectively managed comprehensive analyses to assess market performance and best practices to grow sales and maximize penetration .
- Successfully established business controls and maintained strategic relationships with business leaders.