Category Brand Manager
SCIB PAINTS
مجموع سنوات الخبرة :16 years, 8 أشهر
• Managing with my team the whole category of Putties and Enamels category July 2015 till March 2018, then Interior Emulsion Paints since April 2018 till end of May 2020.
• Working to improve quality, brand perception network expansion and overall product performance
Achievements & Milestones:
• Improved network and volumes for overall category by 15% and launching new Luxury Paint in 2018
• Restructured whole bases offering and increased profitability by a mean of 8%
• Successfully handled painters activation in 2018, reaching out 10, 000 Painters across Egypt
• Network reach increase in Enamels by 13% and profitability by 5% in 2 years
• Launched SCIB new enamels family, which succeeded to maintain total growth in 2017
• Managed enamels strategic task group of which their recommendations resulted into a significant growth in market share in the year 2016 and 2017 across all categories.
• Introduce new tools to SCIB Exterior paints range
Jan 2024
PROFESSIONAL EXPERIENCE
• Managed the re-build of Caparol marketing dept. foundations over various fronts, setting up the dept. processes, Pillars, team and marketing Communication Agency.
• Managing along with retail team the development of showrooms and retail environment
• Managing with Products Marketing to improve presence and activities of Products Related B2B activities
Achievements & Milestones:
• Outstanding in depth U&A market research which helped crafting the crafting of Caparol Paint UAE new Corporate Communication strategies and tactics
• Co-handled the brand new expansion inauguration events with dignitaries list of invitees and media coverage.
• Successfully changed Caparol new visual language and the revamp of marketing collaterals.
• Contributed to the migration of Caparol website to a new design layout.
• Contributed to increasing Caparol brand awareness through implementing well-structured media and press campaigns.
For 5 years, I've grew up the ladder to successfully manage different sectors and projects
• Managed the retail environment revamp along with HQ in India and the flagship agency Fitch in Singapore office
• Lead team member in the team that handled the SCIB Corporate Identity renovation.
• Managed with my team several categories, Enamels, Putties and interior paint; to improve performance, offering and introduce all new marketing tools to the company and market.
• Cooperation with Color Marketing to introduce new color concepts book series and trends
Achievements & Milestones:
• Accomplished the retail environment study, concept design, marketing plan, construction and launch of 3 brand new SCIB Paints experiential shops, for the first time in Egypt in 2012
• Contributed to the all-new concept ColourNext®, trend setting workshop from scratch
• Successfully Handled 2012 countrywide Outdoors campaign.
• Handled the enamels range market intelligence updating through extensive research
• Managed SCIB Paints internet developments; new Arabic site, online apps and the first steps of social media efforts.
• Handled 2011 Outdoors campaign and customer promotions in showrooms
• Accomplished the major makeover of the Premium enamels range in 2010
• Managed the marketing efforts of Wood finishes
• Launch of a group of 5 new products in the wood finishes and all new water based
• Managed the project of 2009 consumer campaign promotion.
• Highest annual evaluation in the Dept. for the year 2009, and One of the top three in 2008
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