Digital Creative Director
Ethos Interactive
Total years of experience :15 years, 10 Months
Leading the creative team in Riyadh and Beirut to create fully integrated digital and social media campaigns for our clients and managing a team of very talented Creatives in Saudi Arabia, Egypt and Lebanon.
Built the Creative Department from scratch in the North Africa region including Egypt, Morocco, and Algeria, where I hired and managed teams of different backgrounds and areas of experiences. Our business grew immensely in the region during that time and Turkey business moved to our Cairo office.
Started as a Senior Arabic Copywriter and within few months got promoted to
ACD where I proved my skills in managing the Creative Department and
creating great creative campaigns that met the gulf marketing objectives
which lead to an obvious increase in the agency’s profit.
Clients: QNB and MEC
Created outstanding campaigns for a lot of amazing brands while working
with a remarkable team of creatives. Was a team leader from day one and
was always responsible for all the creative process in all its stages from
coming up with concepts to developing all the BTL, ATL, and Online work
required. Was always the face of the agency with the clients in all the
projects that I’ve managed.
Clients: Pepsico (Pepsi, Mirinda, 7UP, AMP, H2ooh, Aquafina) Cheetos,
Chipsy, Chipsy Delights, Lays, Doritos, IKEA, Mercedes Benz,
EFG -Hermes, Barclay’s, CIB, Bayer, Mars (Snickers, Twix, Galaxy, m&m),
Nestle, La Poire, Fresh Appliances.
Started there as a fresh graduate with big talent and a lot of enthusiasm. With
the support that was given to me by the management, I wrote, developed
and directed many animation projects for our main client in Saudi Arabia.
Clients: Al Majd Kids channel
• Independent Screenwriter.
courses: Course work included: Directing, Cinematography and Screenwriting
courses: Course work included: Production, Directing, Screenwriting, Playwriting, and Acting.