General Manager
Bab Almadinah LLC, Sana’s
Total years of experience :31 years, 4 Months
Developed concepts/schemes of new standard economic community mall model that is feasible for KSA
market and can help to expand company portfolio and access more opportunities in major cities and new
secondary cities as well.
Visited and analyzed 43 lands plots and did an initial engagement with land owners on availability and
suitability of retail real estate development this includes and not limited to site analysis and initial market
research of the catchment areas.
Developed opportunities pipeline with qualified leads of 15 land plots suitable for lifestyle centers,
Community Malls and Cineplex based on inputs from Vox and Carefree on their preference for location
and format at the three main cites.
Managed due diligence stage from local internal stakeholders (Leasing, Finance and PM) on the
development of pipeline.
Participated and assisted in designing and establishing GIS application data platform MAF- GeoSmart
Application.
Reviewed and commented on Master Community Governance & Management and FM strategies of
North Riyadh Mix-Used Development Project (886k) m2 and Mall of Saudi project (330K) m2.
CEO of real estate services company
Significant Contributions
* Represented the group in Yemen
* Conducted primary market survey for identifying business opportunities in Yemen and formulated a
business strategy for business expansion
* Suggested a start-up project, conducted feasibility studies and coordinated all activities and procedures
related to the JV between group and local partner
* Was appointed as board member representing the group in the JV Body, in the establishment stages
* Attended meetings with all Country Heads, of the company at the Head Office in Dubai
* Liaised with the group’s affiliate in KSA and provided support for business development
managed various functions like Leasing, Marketing, Financial Management,
Operation and Maintenance and coordination with subcontractors.
* Coordinated with various functional head for devising business plans, leasing plans, marketing plans etc
and preparing operational budget
* Developed all leasing documents and services contracts
* Participated in various conventions and exhibitions in the region that helped market STC, abroad and
built good relations with the main players in the real estate and shopping industries in the Gulf area and
Middle East region.
* Successfully increased revenue generation by 70% in the first year of management, compared to the
revenue generated through an international management company (Cluttens LLP)
* Ensured 95% - 100% lease for all lease-able areas in STC for seven years.
* Developed annual marketing plan & leasing strategy that reached STC to the highest annual revenue in
2006
* Managed and/or supervised STC events, shopping activities and festivals.
* Managed the maintenance department under supervision of UNIPRO (Canadian Operation and
Maintenance Company
Launched in 1999, STC, is a 40K m2 (GBA) mix-use project (residential, offices, and shopping mall) and is
one of the
Founded in 1991 by JV agreement between; Yemeni Company for Investment and Finance & the Libyan
Foreign Investment Corporation is multi-business investment holding company.
* Participated in the STC re-designing process including Architectural, Structural, Electrical, Mechanical
designs
* Prepared all the technical specifications, bidding documents, and contracts off all the complementary
works in STC
* Worked as the owner representative during all the STC development phases monitoring all design and
construction works.
* Participated in planning and developing of the following projects, with the development committee:
o STC extension - Family leisure and entertainment project
o Hadramut hotel & resort - Mukalla city under design process
o Residential and entertainment project - Sana'a (Haddah Area) under feasibility study and conceptual
design.
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